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subject:"Trend"
~person:"Im, Hyunjoo"
~subject:"Brand image"
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Trend
Brand image
Brand management
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Consumer behaviour
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Fashion
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Markenführung
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Markenimage
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Advertising effects
1
Beziehungsmarketing
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Brand
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Brand dilution
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Emotion
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Fashion film
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Filmwirtschaft
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Value perceptions
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Wahrnehmung
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brand anthropomorphism
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character empathy
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repeated exposure
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Im, Hyunjoo
Choi, Tsan-Ming
5
Ko, Eunju
4
Lee, Yuri
4
Ranfagni, Silvia
4
Barnes, Liz
3
Cho, Eunjoo
3
Choo, Ho Jung
3
Cuesta-Valiño, Pedro
3
Guercini, Simone
3
Gutiérrez-Rodríguez, Pablo
3
Kim, HaeJung
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Loureiro, Sandra Maria Correia
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Rashid, Arooj
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Suha Fouad Salem
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Aiello, Gaetano
2
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Bang, Nguyen
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Camiciottoli, Belinda Crawford
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Cervellon, Marie-Cécile
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Chen, Cheng-Hao Steve
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Codeluppi, Vanni
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Faraoni, Monica
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Fiore, Ann Marie
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Gabrielli, Veronica
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García-Henche, Blanca
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Haryanto, Handrix Chris
2
Hui, Chi-leung
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Jin, Byoungho
2
Kim, Hyunsook
2
Kim, Kyung Hoon
2
Kim, Sang Jin
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Liu, Na
2
Madsen, Dag Øivind
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Mayasari, Iin
2
Miller, Karen
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Moon, Hakil
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Journal of business research : JBR
1
Journal of global fashion marketing : JGfM
1
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ECONIS (ZBW)
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The strengths of fashion film series : the effects on character empathy and brand anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
2
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
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