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subject:"USA"
~isPartOf:"Advances in business and management forecasting"
~isPartOf:"Journal of promotion management : JPM"
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Advances in business and management forecasting
Journal of promotion management : JPM
Journal of sports economics
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
22
International journal of sport management and marketing : IJSMM
20
Journal of sport management : the official journal of the North American Society of Sport Management
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International journal of sports marketing & sponsorship
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of nonprofit & public sector marketing
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New horizons in the economics of sport
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The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
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The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
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Advertising and violence : concepts and perspectives
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ECONIS (ZBW)
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1
Is there a home run derby curse?
O'Leary, Daniel E.
- In:
Advances in business and management forecasting
11
(
2016
),
pp. 237-260
Persistent link: https://www.econbiz.de/10011535597
Saved in:
2
CBS promotion of future programming during the 2011 NCAA Tournament
Fortunato, John A.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 474-488
Persistent link: https://www.econbiz.de/10009678850
Saved in:
3
The Athens exemplar : an Olympic promotion effort pays off for "the networks of NBC"
Newton, Gregory D.
;
Williams, Glenda C.
;
Eastman, Susan T.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10003884529
Saved in:
4
Promoting the network brand : an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006
Alessandri, Susan Westcott
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 150-164
Persistent link: https://www.econbiz.de/10003884531
Saved in:
5
Real women watch football : gender differences in the consumption of the NFL Super Bowl broadcast
Clark, John S.
;
Apostolopoulou, Artemisia
;
Gladden, James M.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10003884537
Saved in:
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