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subject:"USA"
~isPartOf:"Applied financial economics letters"
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USA
Ereignisstudie
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Event marketing
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Event study
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Event-Marketing
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Marketing management
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Marketingmanagement
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Public relations
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Lalountas, Dionysis Antonios
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Tsiotsou, Rodoula
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Applied financial economics letters
Journal of sports economics
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
22
International journal of sport management and marketing : IJSMM
20
Journal of sport management : the official journal of the North American Society of Sport Management
15
Sport management review
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Applied economics
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International journal of sport finance
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Journal of advertising research
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Journal of promotion management : JPM
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International journal of services and operations management
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Managing service quality : MSQ ; an international journal
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Asian economic policy review : AEPR
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Contemporary economic policy : a journal of Western Economic Association International
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Discussion paper series / IZA
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European Sport management quarterly : ESMQ
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Hamburg contemporary economic discussions
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International journal of sports marketing & sponsorship
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of nonprofit & public sector marketing
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New horizons in the economics of sport
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Southern economic journal
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The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
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The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
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Working paper / National Bureau of Economic Research, Inc.
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Working papers / Department of Economics, West Virginia University
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Advertising and violence : concepts and perspectives
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Asia Pacific journal of marketing and logistics
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CESR-Schaeffer Working Paper
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California management review
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Computers & operations research : and their applications to problems of world concern ; an international journal
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Contemporary accounting research : a journal of the Canadian Academic Accounting Association
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Corporate finance : Finanzierung, Kapitalmarkt, Bewertung, Mergers & Acquisitions
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Covid economics : vetted and real-time papers
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DSGE models in the conduct of policy : use as intended
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Eastern economic journal
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Economic inquiry : journal of the Western Economic Association International
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Applying event study analysis to assess the impact of marketing communication strategies : the case of sponsorship
Tsiotsou, Rodoula
;
Lalountas, Dionysis Antonios
- In:
Applied financial economics letters
1
(
2005
)
4
,
pp. 259-262
Persistent link: https://www.econbiz.de/10003016833
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