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subject:"USA"
~isPartOf:"Canadian journal of agricultural economics : CJAE"
~isPartOf:"Journal of media business studies"
~subject:"Fernsehprogramm"
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USA
Fernsehprogramm
Fernsehwerbung
6
Television advertising
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United States
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Advertising effects
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Artero, Juan P.
1
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Breidt, F. Jay
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House, Lisa A.
1
Jiang, Yuan
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Klopfenstein, Bruce C.
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Canadian journal of agricultural economics : CJAE
Journal of media business studies
Journal of advertising research
29
Journal of advertising : official publication of the American Academy of Advertising
10
The journal of media economics
6
International journal of advertising : the quarterly review of marketing communications
5
JMM : the international journal on media management
5
Journal of marketing communications
5
Working paper / National Bureau of Economic Research, Inc.
5
Advertising and violence : concepts and perspectives
4
Journal of promotion management : JPM
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
CESifo working papers
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European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
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Health marketing quarterly
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International journal of sport finance
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Journal of global marketing
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Kellogg on advertising & media : the Kellogg School of Management
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Psychology & marketing
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Schriften zur Medienwirtschaft und zum Medienmanagement
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The Oxford handbook of pricing management
2
The Routledge companion to advertising and promotional culture
2
The advertising and consumer culture reader
2
Tourism management : research, policies, practice
2
Wettbewerb und Regulierung von Märkten und Unternehmen
2
Advertising in new formats and media : current research and implications for marketers
1
American economic journal
1
American economic review
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Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
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Arts and the market
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Bridging the gap between advertising academia and practice
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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CORE discussion paper : DP
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
DUV / Wirtschaftswissenschaft
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Der Rundfunk als privates und öffentliches Gut : 25 Jahre Institut für Rundfunkökonomie
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ECONIS (ZBW)
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Measures of online advertising effectiveness for market penetration : the case of orange juice consumers
House, Lisa A.
;
Jiang, Yuan
;
Salois, Matthew
- In:
Canadian journal of agricultural economics : CJAE
63
(
2015
)
4
,
pp. 435-448
Persistent link: https://www.econbiz.de/10011453802
Saved in:
2
The evolution of viewers' concerns and perceptions of television content quality
Artero, Juan P.
;
Etayo, Cristina
;
Sánchez-Tabernero, …
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011611227
Saved in:
3
Audience as product : identifying advertiser preferences
Coffey, Amy Jo
;
Wurst, John C.
- In:
Journal of media business studies
9
(
2012
)
4
,
pp. 21-39
Persistent link: https://www.econbiz.de/10009735182
Saved in:
4
The conumdrum of emerging media and television advertising clutter
Klopfenstein, Bruce C.
- In:
Journal of media business studies
8
(
2011
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009579038
Saved in:
5
Television advertising and beef demand : Bayesian inference in a random effects Tobit model
Benson, Jeremy T.
;
Breidt, F. Jay
;
Schroeter, John R.
- In:
Canadian journal of agricultural economics : CJAE
50
(
2002
)
2
,
pp. 201-219
Persistent link: https://www.econbiz.de/10001729439
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