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subject:"USA"
~isPartOf:"Canadian journal of agricultural economics : CJAE"
~isPartOf:"Journal of media business studies"
~subject:"Konsumentenverhalten"
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USA
Konsumentenverhalten
Fernsehwerbung
6
Television advertising
6
United States
4
Advertising effects
2
Werbewirkung
2
Advertising
1
Advertising jingles
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Brand management
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Benson, Jeremy T.
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Breidt, F. Jay
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Coffey, Amy Jo
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El Badawy, Heba Y.
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House, Lisa A.
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Jiang, Yuan
1
Klopfenstein, Bruce C.
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Canadian journal of agricultural economics : CJAE
Journal of media business studies
Journal of advertising research
31
Journal of advertising : official publication of the American Academy of Advertising
10
International journal of advertising : the quarterly review of marketing communications
9
Journal of marketing communications
8
Marketing intelligence & planning
7
Journal of promotion management : JPM
6
Working paper / National Bureau of Economic Research, Inc.
6
Advertising and violence : concepts and perspectives
4
International journal of advertising : the review of marketing communications
4
JMM : the international journal on media management
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of media economics
4
Journal of business research : JBR
3
Journal of the Academy of Marketing Science
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NBER working paper series
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Health marketing quarterly
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sport management and marketing : IJSMM
2
Journal of global marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of marketing research : JMR
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Kellogg on advertising & media : the Kellogg School of Management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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SpringerLink / Bücher
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The IUP journal of marketing management : IJMM
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The Oxford handbook of pricing management
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The Routledge companion to advertising and promotional culture
2
The advertising and consumer culture reader
2
The journal of consumer marketing
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The review of economics and statistics
2
Young consumers : insight and ideas for responsible marketers
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American economic journal
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1
The value of using popular music and performers on brand and message recall in television advertising jingles
Taher, Ahmed
;
El Badawy, Heba Y.
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 303-319
Persistent link: https://www.econbiz.de/10014438633
Saved in:
2
Measures of online advertising effectiveness for market penetration : the case of orange juice consumers
House, Lisa A.
;
Jiang, Yuan
;
Salois, Matthew
- In:
Canadian journal of agricultural economics : CJAE
63
(
2015
)
4
,
pp. 435-448
Persistent link: https://www.econbiz.de/10011453802
Saved in:
3
Audience as product : identifying advertiser preferences
Coffey, Amy Jo
;
Wurst, John C.
- In:
Journal of media business studies
9
(
2012
)
4
,
pp. 21-39
Persistent link: https://www.econbiz.de/10009735182
Saved in:
4
The conumdrum of emerging media and television advertising clutter
Klopfenstein, Bruce C.
- In:
Journal of media business studies
8
(
2011
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009579038
Saved in:
5
Television advertising and beef demand : Bayesian inference in a random effects Tobit model
Benson, Jeremy T.
;
Breidt, F. Jay
;
Schroeter, John R.
- In:
Canadian journal of agricultural economics : CJAE
50
(
2002
)
2
,
pp. 201-219
Persistent link: https://www.econbiz.de/10001729439
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