//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"USA"
~isPartOf:"Health marketing quarterly"
~subject:"Advertising"
~subject:"Radio advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbespot"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
USA
Advertising
Radio advertising
Fernsehwerbung
2
Television advertising
2
United States
2
Advertising media
1
Arzneimittel
1
Black people
1
Ethnic discrimination
1
Ethnische Diskriminierung
1
Gesundheit
1
Health
1
Pharmaceutical industry
1
Pharmaceuticals
1
Pharmaindustrie
1
Psychology of advertising
1
Schwarze Menschen
1
Werbepsychologie
1
Werbeträger
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Ball, Jennifer Gerard
1
Lancaster, Alyse R.
1
Lee, Wei-Na
1
Liang, Angie
1
Tsai, Wan-hsiu
1
Published in...
All
Health marketing quarterly
Journal of advertising research
28
Journal of marketing communications
10
International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of promotion management : JPM
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
The journal of media economics
6
International journal of advertising : the review of marketing communications
5
Working paper / National Bureau of Economic Research, Inc.
5
Advertising and violence : concepts and perspectives
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
JMM : the international journal on media management
4
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of media business studies
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Quantitative marketing and economics : QME
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of consumer marketing
3
Young consumers : insight and ideas for responsible marketers
3
CESifo Working Paper Series
2
CESifo working papers
2
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
2
Canadian journal of agricultural economics : CJAE
2
Harvard business review : HBR
2
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
Journal of economics & management strategy : JEMS
2
Journal of global marketing
2
Journal of marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Kellogg on advertising & media : the Kellogg School of Management
2
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
2
Schriften zu Marketing und Management
2
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Message strategies in direct-to-consumer pharmaceutical advertising : a content analysis using Taylor's six-segment message strategy wheel
Tsai, Wan-hsiu
;
Lancaster, Alyse R.
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10009657673
Saved in:
2
Representation of African Americans in direct-to-consumer pharmaceutical commercials : a content analysis with implications for health disparities
Ball, Jennifer Gerard
;
Liang, Angie
;
Lee, Wei-Na
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 372-390
Persistent link: https://www.econbiz.de/10003933256
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->