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subject:"USA"
~isPartOf:"Information systems research : ISR"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Content Management
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box office revenue
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citizen science
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firm reputation
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firm-highlighted review
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information quality
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marketer-generated content
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rating extremity
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Information systems research : ISR
Industrial marketing management : the international journal for industrial and high-tech firms
3
JMM : the international journal on media management
2
Journal of media business studies
2
Brand Content : die Marke als Medienereignis
1
Business horizons
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
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Colombo business journal : international journal of theory & practice
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Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
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Digital and social media marketing : a results-driven approach
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Digital and social media marketing and advertising collection
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Energy economics
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Enterprise information systems V : [papers selected from those presented at the Fifth "International Conference on Enterprise Information Systems" (ICEIS 2003) held in Angers, France, from 23 to 26 April 2003]
1
Handbook of research on enterprise systems
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Human performance
1
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
1
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; conference proceedings ; [as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
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IEEE transactions on engineering management : EM
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International journal of electronic finance : IJEF
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International journal of internet marketing and advertising : IJIMA
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International journal of knowledge management studies : IJKMS
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Journal of business & entrepreneurship : JBE
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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Knowledge enterprise: intelligent strategies in product design, manufacturing, and management : proceedings of PROLAMAT 2006, IFIP TC5 international conference, June 15-17 2006, Shanghai, China
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Lehrbuch
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Management and innovation in the media industry
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Management und Unternehmenskultur : Schriftenreihe der Europäischen Akademie Bozen
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Mit 60 Tabellen
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New rules of social media series
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Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
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SAP Press
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Scandinavian journal of hospitality and tourism
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SpringerLink / Bücher
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Strategy & leadership : a publication of Strategic Leadership Forum
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The international journal of management science and information technology : IJMSIT ; an official publication of the North American Institute of Science and Information Technology
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Wissen - das neue Kapital
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Leveraging user-generated content for product promotion : the effects of firm-highlighted reviews
Yi, Cheng
;
Jiang, Zhenhui
;
Li, Xiuping
;
Lu, Xianghua
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 711-725
Persistent link: https://www.econbiz.de/10012118878
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