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subject:"USA"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business and economic perspectives"
~subject:"Brand image"
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Brand image
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Television advertising
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International journal of advertising : the quarterly review of marketing communications
Journal of business and economic perspectives
Journal of advertising research
25
Journal of advertising : official publication of the American Academy of Advertising
8
JMM : the international journal on media management
5
Working paper / National Bureau of Economic Research, Inc.
5
Advertising and violence : concepts and perspectives
4
Journal of promotion management : JPM
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The journal of media economics
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Journal of marketing communications
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Canadian journal of agricultural economics : CJAE
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Health marketing quarterly
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Journal of global marketing
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Journal of media business studies
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Kellogg on advertising & media : the Kellogg School of Management
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The Oxford handbook of pricing management
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The Routledge companion to advertising and promotional culture
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The advertising and consumer culture reader
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American economic journal
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American economic review
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Donald McGannon Communication Research Center's Everett C. Parker book series
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Economic inquiry : journal of the Western Economic Association International
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Engaging consumers through branded entertainment and convergent media
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Eurasian business review
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Harvard-Business-Manager : das Wissen der Besten
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International journal of business excellence : IJBEX
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of internet marketing and advertising : IJIMA
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International journal of management practice : IJMP
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International journal of sport management and marketing : IJSMM
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International journal of the economics of business
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ECONIS (ZBW)
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1
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
2
Advertising creativity and repetition : recall, wearout and wearin effects
Lehnert, Kevin
;
Till, Brian
;
Carlson, Brad D.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 211-231
Persistent link: https://www.econbiz.de/10009757965
Saved in:
3
Assigning television commercial videotapes to time slots under alternative message spacing policies
Brusco, Michael J.
;
Singh, Renu
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 431-450
Persistent link: https://www.econbiz.de/10008649361
Saved in:
4
Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin
;
Andras, Trina Larsen
;
Zinkhan, George M.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
Saved in:
5
Super Bowl commercials : do the benefits justify the costs?
Tippins, Michael J.
;
Kunkel, Robert A.
- In:
Journal of business and economic perspectives
30
(
2004
)
1
,
pp. 100-110
Persistent link: https://www.econbiz.de/10002539486
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