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subject:"USA"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Gender"
~subject:"Target group"
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Fernsehwerbung
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Television advertising
22
Advertising effects
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Werbewirkung
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Advertising
7
Consumer behaviour
7
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brand placement
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Hudders, Liselot
2
Andras, Trina Larsen
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Boutsouki, Christina
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Brusco, Michael J.
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Carlson, Brad D.
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Cauberghe, Verolien
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Cauberghe, Veroline
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Charry, Karine M.
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Cho, Eunji
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Eisend, Martin
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Hatzithomas, Leonidas
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Knoll, Silke
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Kwak, Hyokjin
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
25
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of marketing communications
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Working paper / National Bureau of Economic Research, Inc.
5
Advertising and violence : concepts and perspectives
4
JMM : the international journal on media management
4
Journal of promotion management : JPM
4
The journal of media economics
4
Canadian journal of agricultural economics : CJAE
2
Health marketing quarterly
2
International advertising and communication : current insights and empirical findings
2
Journal of current issues and research in advertising : JCIRA
2
Journal of global marketing
2
Journal of international consumer marketing
2
Journal of media business studies
2
Kellogg on advertising & media : the Kellogg School of Management
2
Marketing intelligence & planning
2
Psychology & marketing
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The Oxford handbook of pricing management
2
The Routledge companion to advertising and promotional culture
2
The advertising and consumer culture reader
2
Young consumers : insight and ideas for responsible marketers
2
American economic journal
1
American economic review
1
Breaking new ground in theory and practice
1
Business horizons
1
Cutting edge international research
1
Decision
1
Decision sciences : DS
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Discussion paper series / IZA
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Donald McGannon Communication Research Center's Everett C. Parker book series
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Eastern economic journal
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Economic inquiry : journal of the Western Economic Association International
1
Eurasian business review
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Food policy : economics planning and politics of food and agriculture
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Harvard business review : HBR
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1
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
2
A longitudinal analysis of the changing roles of gender in advertising : a content analysis of Super Bowl commercials
Hatzithomas, Leonidas
;
Boutsouki, Christina
;
Ziamou, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
Saved in:
3
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
4
Product placement and the promotion of healthy food to pre-adolescents : when popular TV series make carrots look cool
Charry, Karine M.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 599-616
Persistent link: https://www.econbiz.de/10010412829
Saved in:
5
Effect of violent television programmes on advertising effectiveness among young children : findings from a field experiment of kindergarten samples in South Korea
Cho, Eunji
;
Yoo, Seung-chul
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010412839
Saved in:
6
Advertising creativity and repetition : recall, wearout and wearin effects
Lehnert, Kevin
;
Till, Brian
;
Carlson, Brad D.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 211-231
Persistent link: https://www.econbiz.de/10009757965
Saved in:
7
Gender roles in advertising : measuring and comparing gender stereotyping on public and private TV channels in Germany
Knoll, Silke
;
Eisend, Martin
;
Steinhagen, Josefine
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 867-888
Persistent link: https://www.econbiz.de/10009426409
Saved in:
8
Assigning television commercial videotapes to time slots under alternative message spacing policies
Brusco, Michael J.
;
Singh, Renu
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 431-450
Persistent link: https://www.econbiz.de/10008649361
Saved in:
9
Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin
;
Andras, Trina Larsen
;
Zinkhan, George M.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
Saved in:
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