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subject:"USA"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Target group"
~subject:"Werbung"
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USA
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Werbung
Fernsehwerbung
22
Television advertising
22
Advertising effects
17
Werbewirkung
17
Advertising
7
Consumer behaviour
7
Konsumentenverhalten
7
Product Placement
6
Product placement
6
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Internet marketing
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Online-Marketing
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United States
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brand placement
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Hudders, Liselot
2
Andras, Trina Larsen
1
Boutsouki, Christina
1
Brusco, Michael J.
1
Carlson, Brad D.
1
Cauberghe, Verolien
1
Cauberghe, Veroline
1
Charry, Karine M.
1
Cho, Eunji
1
Eisend, Martin
1
Hatzithomas, Leonidas
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Knoll, Silke
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Kwak, Hyokjin
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Lehnert, Kevin
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Mora, José-Domingo
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Panic, Katarina
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Pauw, Pieter de
1
Singh, Renu
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Steinhagen, Josefine
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Taylor, Charles Raymond
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Till, Brian
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Yoo, Seung-chul
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Ziamou, Paschalina
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Zinkhan, George M.
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
27
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of marketing communications
9
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of promotion management : JPM
5
Working paper / National Bureau of Economic Research, Inc.
5
Advertising and violence : concepts and perspectives
4
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
JMM : the international journal on media management
4
The journal of media economics
4
CESifo working papers
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of media business studies
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Quantitative marketing and economics : QME
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Young consumers : insight and ideas for responsible marketers
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
2
Canadian journal of agricultural economics : CJAE
2
Harvard business review : HBR
2
Health marketing quarterly
2
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
International journal of sport management and marketing : IJSMM
2
Journal of business research : JBR
2
Journal of global marketing
2
Journal of marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Kellogg on advertising & media : the Kellogg School of Management
2
Psychology & marketing
2
SpringerLink / Bücher
2
The Oxford handbook of pricing management
2
The Routledge companion to advertising and promotional culture
2
The advertising and consumer culture reader
2
Advertising in a multimedia age
1
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ECONIS (ZBW)
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1
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
2
A longitudinal analysis of the changing roles of gender in advertising : a content analysis of Super Bowl commercials
Hatzithomas, Leonidas
;
Boutsouki, Christina
;
Ziamou, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
Saved in:
3
Some interesting findings about Super Bowl advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
Saved in:
4
Social context and advertising effectiveness : a dynamic study
Mora, José-Domingo
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 325-344
Persistent link: https://www.econbiz.de/10011581221
Saved in:
5
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
6
Product placement and the promotion of healthy food to pre-adolescents : when popular TV series make carrots look cool
Charry, Karine M.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 599-616
Persistent link: https://www.econbiz.de/10010412829
Saved in:
7
Effect of violent television programmes on advertising effectiveness among young children : findings from a field experiment of kindergarten samples in South Korea
Cho, Eunji
;
Yoo, Seung-chul
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010412839
Saved in:
8
Advertising creativity and repetition : recall, wearout and wearin effects
Lehnert, Kevin
;
Till, Brian
;
Carlson, Brad D.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 211-231
Persistent link: https://www.econbiz.de/10009757965
Saved in:
9
Gender roles in advertising : measuring and comparing gender stereotyping on public and private TV channels in Germany
Knoll, Silke
;
Eisend, Martin
;
Steinhagen, Josefine
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 867-888
Persistent link: https://www.econbiz.de/10009426409
Saved in:
10
Assigning television commercial videotapes to time slots under alternative message spacing policies
Brusco, Michael J.
;
Singh, Renu
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 431-450
Persistent link: https://www.econbiz.de/10008649361
Saved in:
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