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subject:"USA"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Retail trade"
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USA
Retail trade
Consumer behaviour
107
Konsumentenverhalten
107
Sportmarketing
61
Sports marketing
61
Professional sports
60
Profisport
60
Sport
28
Sports
28
United States
25
Football
24
Fußball
24
Sport event
21
Sportveranstaltung
21
Ball game
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Ballsport
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Brand management
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Markenführung
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Brand image
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Markenimage
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Motivation
17
Sport organization
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Sportorganisation
16
Beziehungsmarketing
11
Relationship marketing
11
Athletes
10
Sponsoring
10
Sponsorship
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Sportler
10
sport marketing
8
sports marketing
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consumer behaviour
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Arbeitsgruppe
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Dienstleistungsqualität
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Emotion
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Internet marketing
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Online-Marketing
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English
25
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Wann, Daniel L.
3
Grieve, Frederick G.
2
Havard, Cody T.
2
James, Jeffrey D.
2
Lee, Cindy
2
McEvoy, Chad D.
2
Ross, Stephen D.
2
Roy, Donald P.
2
Won, Doyeon
2
Anderson, Dean F.
1
Andrew, Damon P. S.
1
Blais, Douglas D.
1
Bogle, Kimberly L.
1
Bravo, Gonzalo A.
1
Broda, Michael D.
1
Brown, Matthew T.
1
Casper, Jonathan M.
1
Cooper, Coyte G.
1
DeGaris, Larry
1
DeShields, Oscar W.
1
Eisenberg, Jeff
1
Fujimoto, Junya
1
Goebert, Chad
1
Goss, Benjamin D.
1
Gray, Dianna P.
1
Greenhalgh, Gregory P.
1
Greenwell, T. Christopher
1
Hardin, Rob
1
Hardin, Robin L.
1
Hong, Jinbae
1
Hong, Sungil
1
Jubenville, Colby B.
1
Kanters, Michael A.
1
Kara, Ali
1
Koo, Gi-yong
1
Lee, Donghun
1
Luellen, Tara Beth
1
Magnusen, Marshall J.
1
Matsuoka, Hirotaka
1
Maxwell, Heather D.
1
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International journal of sport management and marketing : IJSMM
Journal of retailing and consumer services
518
Working paper / National Bureau of Economic Research, Inc.
247
Journal of business research : JBR
186
Journal of consumer research : JCR ; an interdisciplinary bimonthly
147
International journal of retail & distribution management
138
Journal of retailing
134
The international review of retail, distribution and consumer research
123
Psychology & marketing
92
International journal of retail and distribution management
67
Journal of fashion marketing and management
64
International journal of consumer studies
58
NBER working paper series
58
The journal of consumer marketing
56
International journal of hospitality management
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
American journal of agricultural economics
49
International journal of electronic marketing and retailing : IJEMR
49
Journal of international consumer marketing
44
Journal of the Academy of Marketing Science
44
Management science : journal of the Institute for Operations Research and the Management Sciences
42
European journal of marketing : EJM
41
Journal of marketing
41
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
The American economic review
40
Journal of marketing theory and practice
39
The journal of services marketing
38
European journal of operational research : EJOR
35
Asia Pacific journal of marketing and logistics
32
Marketing intelligence & planning
31
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
American economic journal : a journal of the American Economic Association
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
The journal of product & brand management
29
Journal of consumer behaviour : an international research review
28
Journal of food products marketing
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of business ethics : JOBE
27
Discussion paper / Centre for Economic Policy Research
26
Services marketing quarterly
25
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ECONIS (ZBW)
25
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1
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
2
Tean USA and the 2010 FIFA World Cup : an examination of TV fans viewing intention
Bravo, Gonzalo A.
;
Won, Doyeon
;
Lee, Cindy
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 169-187
Persistent link: https://www.econbiz.de/10010399888
Saved in:
3
Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball
Havard, Cody T.
;
Reams, Lamar
;
Gray, Dianna P.
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 116-132
Persistent link: https://www.econbiz.de/10010399901
Saved in:
4
Estimating attendance for the Ultimate Fighting Championship : a demand theory approach
Tainsky, Scott
;
Salaga, Steven
;
Santos, Carla Almeida
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 206-224
Persistent link: https://www.econbiz.de/10009574578
Saved in:
5
The relationship between sport team identification and the need to belong
Theodorakis, Nicholas D.
;
Wann, Daniel L.
;
Nassis, Pantelis
- In:
International journal of sport management and marketing …
12
(
2012
)
1/2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009707209
Saved in:
6
Prioritised risk relievers in purchasing licensed sport merchandise online : influence of product price as purchase involvement
Won, Doyeon
;
Lee, Cindy
- In:
International journal of sport management and marketing …
9
(
2011
)
3/4
,
pp. 220-237
Persistent link: https://www.econbiz.de/10009312121
Saved in:
7
Social effectiveness and sport personnel : the impact of athlete political skill and influence tactics on sport organisation CSR reputation and consumer advocacy intentions
Magnusen, Marshall J.
;
Hong, Sungil
;
Mondello, Michael
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 61-82
Persistent link: https://www.econbiz.de/10009407935
Saved in:
8
Impact of congruence in cause marketing campaigns for professional sport organisations
Roy, Donald P.
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 21-34
Persistent link: https://www.econbiz.de/10009407938
Saved in:
9
Beyond touchdowns, homeruns , and three-pointers : an exaination of fantasy sport participation motivation
Ruihley, Brody J.
;
Hardin, Robin L.
- In:
International journal of sport management and marketing …
10
(
2011
)
3/4
,
pp. 232-256
Persistent link: https://www.econbiz.de/10009514080
Saved in:
10
Collaborative marketing at the NWCA National Duals
Cooper, Coyte G.
- In:
International journal of sport management and marketing …
8
(
2010
)
3/4
,
pp. 244-253
Persistent link: https://www.econbiz.de/10008809616
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