//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"USA"
~isPartOf:"Journal of global marketing"
~isPartOf:"Kellogg on advertising & media : the Kellogg School of Management"
~subject:"Gender"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbespot"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
USA
Gender
Fernsehwerbung
4
Television advertising
4
United States
4
Advertising
1
Advertising effects
1
Arab countries
1
Arabische Staaten
1
Children
1
Cross-cultural management
1
Fernsehen
1
Geschlecht
1
India
1
Indien
1
Interactive media
1
Interaktive Medien
1
Interkulturelles Management
1
Kinder
1
Marketing management
1
Marketingmanagement
1
Social values
1
Soziale Werte
1
Target group
1
Television
1
Werbewirkung
1
Werbung
1
Zielgruppe
1
cross-cultural
1
integrated marketing communications,
1
nternational marketing
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz im Buch
2
Aufsatz in Zeitschrift
2
Book section
2
Language
All
English
4
Author
All
Bakir, Aysen
1
Fisher, Caroline
1
Ghanem, Salma
1
Kalliny, Morris
1
Marcus, Claudio
1
Saran, Anshu
1
Schreiber, Michael
1
more ...
less ...
Published in...
All
Journal of global marketing
Kellogg on advertising & media : the Kellogg School of Management
Journal of advertising research
25
Journal of advertising : official publication of the American Academy of Advertising
7
International journal of advertising : the quarterly review of marketing communications
5
Journal of marketing communications
5
Working paper / National Bureau of Economic Research, Inc.
5
Advertising and violence : concepts and perspectives
4
JMM : the international journal on media management
4
Journal of promotion management : JPM
4
The journal of media economics
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Canadian journal of agricultural economics : CJAE
2
Health marketing quarterly
2
International advertising and communication : current insights and empirical findings
2
Journal of current issues and research in advertising : JCIRA
2
Journal of international consumer marketing
2
Journal of media business studies
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The Oxford handbook of pricing management
2
The Routledge companion to advertising and promotional culture
2
The advertising and consumer culture reader
2
American economic journal
1
American economic review
1
Business horizons
1
Cutting edge international research
1
Decision
1
Discussion paper series / IZA
1
Donald McGannon Communication Research Center's Everett C. Parker book series
1
Eastern economic journal
1
Economic inquiry : journal of the Western Economic Association International
1
Eurasian business review
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of business and globalisation : IJBG
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport management and marketing : IJSMM
1
International journal of the economics of business
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
2
Cultural differences and similarities in television commercials in the Arab world and the United States
Kalliny, Morris
;
Saran, Anshu
;
Ghanem, Salma
;
Fisher, …
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 41-57
Persistent link: https://www.econbiz.de/10008987052
Saved in:
3
Making TV a two-way street : changing viewer engagement through interaction
Schreiber, Michael
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 37-55)
.
2008
Persistent link: https://www.econbiz.de/10003755903
Saved in:
4
Reinvention of TV advertising
Marcus, Claudio
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 85-122)
.
2008
Persistent link: https://www.econbiz.de/10003755906
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->