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subject:"USA"
~isPartOf:"Journal of media business studies"
~subject:"Advertising"
~subject:"Radio advertising"
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USA
Advertising
Radio advertising
Fernsehwerbung
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Television advertising
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United States
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Advertising effects
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Advertising jingles
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Brand management
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Coffey, Amy Jo
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El Badawy, Heba Y.
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Klopfenstein, Bruce C.
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Taher, Ahmed
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Wurst, John C.
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Journal of media business studies
Journal of advertising research
28
Journal of marketing communications
10
International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of promotion management : JPM
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
The journal of media economics
6
International journal of advertising : the review of marketing communications
5
Working paper / National Bureau of Economic Research, Inc.
5
Advertising and violence : concepts and perspectives
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
JMM : the international journal on media management
4
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Quantitative marketing and economics : QME
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of consumer marketing
3
Young consumers : insight and ideas for responsible marketers
3
CESifo Working Paper Series
2
CESifo working papers
2
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
2
Canadian journal of agricultural economics : CJAE
2
Harvard business review : HBR
2
Health marketing quarterly
2
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
Journal of economics & management strategy : JEMS
2
Journal of global marketing
2
Journal of marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Kellogg on advertising & media : the Kellogg School of Management
2
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
2
Schriften zu Marketing und Management
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ECONIS (ZBW)
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The value of using popular music and performers on brand and message recall in television advertising jingles
Taher, Ahmed
;
El Badawy, Heba Y.
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 303-319
Persistent link: https://www.econbiz.de/10014438633
Saved in:
2
Audience as product : identifying advertiser preferences
Coffey, Amy Jo
;
Wurst, John C.
- In:
Journal of media business studies
9
(
2012
)
4
,
pp. 21-39
Persistent link: https://www.econbiz.de/10009735182
Saved in:
3
The conumdrum of emerging media and television advertising clutter
Klopfenstein, Bruce C.
- In:
Journal of media business studies
8
(
2011
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009579038
Saved in:
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