//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"USA"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Australien"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Super Bowl"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
USA
Australien
Sport event
10
Sportveranstaltung
10
Sponsoring
5
Sponsorship
5
Sportmarketing
4
Sports marketing
4
United States
4
Fernsehwerbung
3
Television advertising
3
Ball game
2
Ballsport
2
Consumer behaviour
2
Event marketing
2
Event-Marketing
2
Fernsehprogramm
2
Greece
2
Griechenland
2
Konsumentenverhalten
2
Television programme
2
2000-2009
1
2011
1
ARCH model
1
ARCH-Modell
1
Advertising effects
1
Anlageverhalten
1
Arbeitsgruppe
1
Athen
1
Athens
1
Australia
1
Behavioural finance
1
Brand
1
Brand image
1
Cable television
1
Capital income
1
Ereignisstudie
1
Event study
1
Fernsehsender
1
Football
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Alessandri, Susan Westcott
1
Apostolopoulou, Artemisia
1
Billings, Andrew C.
1
Clark, John S.
1
Eastman, Susan T.
1
Fortunato, John A.
1
Gladden, James M.
1
Hirons, Martin
1
Newton, Gregory D.
1
Tripodi, John A.
1
Williams, Glenda C.
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
Journal of sports economics
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
22
International journal of sport management and marketing : IJSMM
21
Journal of sport management : the official journal of the North American Society of Sport Management
19
Sport management review
10
Applied economics
5
European Sport management quarterly : ESMQ
4
International journal of sport finance
4
International journal of sports marketing & sponsorship
4
Journal of advertising research
4
Event tourism and destinations : case studies and best practice
3
International journal of event and festival management
3
International journal of services and operations management
3
Managing service quality : MSQ ; an international journal
3
Asian economic policy review : AEPR
2
Contemporary economic policy : a journal of Western Economic Association International
2
Discussion paper series / IZA
2
Economic papers : a journal of applied economics and policy
2
Effects, role and significance
2
Hamburg contemporary economic discussions
2
International journal of economics and finance
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of nonprofit & public sector marketing
2
New horizons in the economics of sport
2
Southern economic journal
2
The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
2
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
2
Tourism management : research, policies, practice
2
Working paper / National Bureau of Economic Research, Inc.
2
Working papers / Department of Economics, West Virginia University
2
Advances in business and management forecasting
1
Advertising and violence : concepts and perspectives
1
Applied financial economics letters
1
Asia Pacific : journal of human resources
1
Asia Pacific journal of marketing and logistics
1
CESR-Schaeffer Working Paper
1
California management review
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
CBS promotion of future programming during the 2011 NCAA Tournament
Fortunato, John A.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 474-488
Persistent link: https://www.econbiz.de/10009678850
Saved in:
2
Sponsorship leveraging case studies : Sydney 2000 Olympic Games
Tripodi, John A.
;
Hirons, Martin
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10003884527
Saved in:
3
The Athens exemplar : an Olympic promotion effort pays off for "the networks of NBC"
Newton, Gregory D.
;
Williams, Glenda C.
;
Eastman, Susan T.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10003884529
Saved in:
4
Promoting the network brand : an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006
Alessandri, Susan Westcott
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 150-164
Persistent link: https://www.econbiz.de/10003884531
Saved in:
5
Real women watch football : gender differences in the consumption of the NFL Super Bowl broadcast
Clark, John S.
;
Apostolopoulou, Artemisia
;
Gladden, James M.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10003884537
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->