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subject:"USA"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
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USA
Brand image
Customer satisfaction
78
Kundenzufriedenheit
78
Consumer behaviour
48
Konsumentenverhalten
48
Beziehungsmarketing
31
Relationship marketing
31
Dienstleistungsqualität
25
Service quality
25
Emotion
11
Viral marketing
10
Virales Marketing
10
Beschwerdemanagement
9
Complaint management
9
Brand
8
Brand management
8
Customer service
8
Einzelhandel
8
Kundenservice
8
Markenartikel
8
Markenführung
8
Markenimage
8
Online retailing
8
Online-Handel
8
Retail trade
8
United States
8
customer satisfaction
7
Confidence
5
Dienstleistungssektor
5
Service industry
5
Vertrauen
5
service failure
5
service recovery
5
Customer retention
4
E-commerce
4
Electronic Commerce
4
Kundenbindung
4
Satisfaction
4
South Korea
4
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Article
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English
16
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Asante, Isaac Owusu
1
Augusto, Mário Gomes
1
Bao, Yongchuan
1
Barnes, Stuart J.
1
Butori, Raphae͏̈lle
1
Donavan, D. Todd
1
Goh, Jin X.
1
Gonc̦alves, Helena Martins
1
Gonçalves, Vítor
1
Guo, Yue
1
Haggerty, Nicole
1
Hall, Judith A.
1
Hansen, Torben
1
Honora, Andreawan
1
Janda, Swinder
1
Jiang, Yushi
1
Jones, Michael A.
1
Kim, Youn-kyung
1
Le-Nguyen, Khuong
1
Lee, Dong Hwan
1
Lee, Heekyung
1
Li, Xiaotong
1
Lim, Chae Mi
1
Massi, Marta
1
Maxham, James G., III.
1
Mendes, Rita
1
Miao, Miao
1
Neves, Cristiana
1
Petruzzellis, Luca
1
Piancatelli, Chiara
1
Reynolds, Kristy E.
1
Santos, Susana
1
Stockton, William
1
Sun, Tao
1
Tai, Zixue
1
Taylor, Valerie A.
1
Torres, Pedro M.
1
Tsai, Ke-chuan
1
Verghis, Phil
1
Vocino, Andrea
1
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Psychology & marketing
International journal of hospitality management
42
Journal of retailing and consumer services
38
Journal of business research : JBR
36
Journal of travel and tourism marketing
22
The journal of brand management : an international journal
20
The journal of services marketing
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Services marketing quarterly
18
International journal of contemporary hospitality management
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
Journal of hospitality marketing & management
16
The journal of product & brand management
13
Asia Pacific journal of marketing and logistics
10
Journal of the Academy of Marketing Science
10
Tourism management : research, policies, practice
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of service research : JSR
9
Journal of strategic marketing
9
The service industries journal
9
Cogent business & management
8
Journal of air transport management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing theory and practice
8
Managing service quality : MSQ ; an international journal
7
Journal of destination marketing & management
6
Journal of vacation marketing
6
Journal of vacation marketing : an international journal
6
Service business
6
European journal of marketing : EJM
5
Global business review
5
Health care management review : HCM review
5
International journal of internet marketing and advertising : IJIMA
5
International journal of retail & distribution management
5
Journal of Islamic marketing
5
Journal of consumer behaviour : an international research review
5
Journal of fashion marketing and management
5
Journal of marketing management : MM
5
Journal of marketing theory and practice : JMTP
5
Nepalese journal of economics : a publication of Uniglobe College
5
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ECONIS (ZBW)
16
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
3
Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Asante, Isaac Owusu
;
Jiang, Yushi
;
Miao, Miao
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10014467463
Saved in:
4
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
5
The decision to customize and its effect on brand experience
Petruzzellis, Luca
;
Winer, Russell S.
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 516-530
Persistent link: https://www.econbiz.de/10014290758
Saved in:
6
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
7
The impact of self-service versus interpersonal contact on customer-brand relationship in the time of frontline technology infusion
Lee, Heekyung
;
Yi, Youjae
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 906-920
Persistent link: https://www.econbiz.de/10013186880
Saved in:
8
Understanding cross-product purchase intention in an IT brand extension context
Guo, Yue
;
Zhu, Ying
;
Barnes, Stuart J.
;
Bao, Yongchuan
; …
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 392-411
Persistent link: https://www.econbiz.de/10011970130
Saved in:
9
An alternative explanation of consumer product returns from the postpurchase dissonance and ecological marketing perspectives
Lee, Dong Hwan
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10011287639
Saved in:
10
Identification and aftermarket personalization with durable goods
Donavan, D. Todd
;
Janda, Swinder
;
Maxham, James G., III.
- In:
Psychology & marketing
32
(
2015
)
6
,
pp. 611-623
Persistent link: https://www.econbiz.de/10011288579
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