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subject:"USA"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
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USA
Sport event
76
Sportveranstaltung
76
Sportmarketing
45
Sports marketing
45
Consumer behaviour
33
Konsumentenverhalten
33
Professional sports
30
Profisport
30
Sport
22
Sports
22
United States
22
Football
15
Fußball
15
Sponsoring
12
Sponsorship
12
Motivation
10
Sport organization
8
Sportorganisation
8
Advertising effects
7
Ball game
7
Ballsport
7
Brand image
7
Markenimage
7
Werbewirkung
7
Brand management
6
Markenführung
6
Media usage
6
Mediennutzung
6
Higher education institution
5
Hochschule
5
Preismanagement
5
Pricing strategy
5
Arbeitsgruppe
4
Basketball
4
Big event
4
Fernsehwerbung
4
Großveranstaltung
4
Guerilla marketing
4
Guerilla-Marketing
4
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English
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Larkin, Ben
2
Armstrong, Ketra L.
1
Ballouli, Khalid
1
Beasley, Fred
1
Bennett, Gregg
1
Blaszka, Matthew
1
Bortman, Eli C.
1
Bouchet, Adrien
1
Boyle, Brett
1
Buning, Richard J.
1
Byon, Kevin K.
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Chalip, Laurence Hilmond
1
Cianfrone, Beth A.
1
Clavio, Galen
1
Cobbs, Joe
1
Contorno, Ron T.
1
Dodds, Mark A.
1
Drayer, Joris
1
Dwyer, Brendan
1
Fink, Janet S.
1
Green, Chris
1
Heere, Bob
1
Irwin, Richard L.
1
Jeong, Yongick
1
Lacey, Russell
1
Lawrence, Heather
1
Lawrence, Heather J.
1
Levin, Aron
1
Lough, Nancy L.
1
Lovell, M. David
1
Manolis, Chris
1
McKelvey, Steve
1
Meadows, Bradley
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Moberg, Chris
1
Mondello, Michael
1
Newland, Brianna
1
Owen, Jason O.
1
Petersen, Jeffrey
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Pharr, Jennifer R.
1
Pierce, David
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of sports economics
34
International journal of sport management and marketing : IJSMM
20
Journal of sport management : the official journal of the North American Society of Sport Management
15
Sport management review
6
Applied economics
4
International journal of sport finance
4
Journal of advertising research
4
Journal of promotion management : JPM
4
International journal of services and operations management
3
Managing service quality : MSQ ; an international journal
3
Asian economic policy review : AEPR
2
Contemporary economic policy : a journal of Western Economic Association International
2
Discussion paper series / IZA
2
European Sport management quarterly : ESMQ
2
Hamburg contemporary economic discussions
2
International journal of sports marketing & sponsorship
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of nonprofit & public sector marketing
2
New horizons in the economics of sport
2
Southern economic journal
2
The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
2
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
2
Working paper / National Bureau of Economic Research, Inc.
2
Working papers / Department of Economics, West Virginia University
2
Advances in business and management forecasting
1
Advertising and violence : concepts and perspectives
1
Applied financial economics letters
1
Asia Pacific journal of marketing and logistics
1
CESR-Schaeffer Working Paper
1
California management review
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Contemporary accounting research : a journal of the Canadian Academic Accounting Association
1
Corporate finance : Finanzierung, Kapitalmarkt, Bewertung, Mergers & Acquisitions
1
Covid economics : vetted and real-time papers
1
DSGE models in the conduct of policy : use as intended
1
Eastern economic journal
1
Economic inquiry : journal of the Western Economic Association International
1
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ECONIS (ZBW)
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1
Examining consumer perceptions of demand-based ticket pricing in sport
Shapiro, Stephen L.
;
Drayer, Joris
;
Dwyer, Brendan
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10011508551
Saved in:
2
Differentiating mass participant sport event consumers : traditional versus non-traditional events
Buning, Richard J.
;
Walker, Matthew
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10011508553
Saved in:
3
Foreign Corrupt Practices Act cases impact sport marketing strategies
Dodds, Mark A.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 258-260
Persistent link: https://www.econbiz.de/10011415253
Saved in:
4
An examination of constraints and motivators as predictors of sport media consumption substitution intention
Larkin, Ben
;
Fink, Janet S.
;
Trail, Galen T.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011372408
Saved in:
5
An examination of fantasy sport participation motives and substitution versus attendance intention
Larkin, Ben
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011304054
Saved in:
6
Identifying key market demand factors associated with high school basketball tournaments
Cianfrone, Beth A.
;
Zhang, Xiaohe
;
Pitts, Brenda G.
; …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10011304059
Saved in:
7
Marketing a social experience : how celebration of subculture leads to social spending during a sport event
Xing, Xiaoyan
;
Chalip, Laurence Hilmond
;
Green, Chris
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
3
,
pp. 138-147
Persistent link: https://www.econbiz.de/10010417507
Saved in:
8
Cause-related versus non-cause-related sport events : differentiating endurance events through a comparison of athletes' motives
Rundio, Amy
;
Heere, Bob
;
Newland, Brianna
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
1
,
pp. 17-26
Persistent link: https://www.econbiz.de/10010355397
Saved in:
9
Detecting pod position effects in the context of multi-segment sport programs : implications from four Super Bowl broadcasts
Jeong, Yongick
;
Tran, Hai
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10010355399
Saved in:
10
How event significance, team quality, and school proximity affect secondary market behavior at March Madness
Rishe, Patrick J.
;
Mondello, Michael
;
Boyle, Brett
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
4
,
pp. 212-224
Persistent link: https://www.econbiz.de/10010475542
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