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subject:"USA"
~isPartOf:"The Oxford handbook of pricing management"
~subject:"Children"
~subject:"Konsumentenverhalten"
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Phillips, Robert L.
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The Oxford handbook of pricing management
Journal of advertising research
31
Journal of advertising : official publication of the American Academy of Advertising
12
International journal of advertising : the quarterly review of marketing communications
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Journal of marketing communications
8
Marketing intelligence & planning
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Journal of promotion management : JPM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Working paper / National Bureau of Economic Research, Inc.
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NBER working paper series
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Advertising and violence : concepts and perspectives
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International journal of advertising : the review of marketing communications
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JMM : the international journal on media management
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NBER Working Paper
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of media economics
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Young consumers : insight and ideas for responsible marketers
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International journal of consumer studies
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Journal of business research : JBR
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of media business studies
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Journal of the Academy of Marketing Science
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Breaking new ground in theory and practice
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Canadian journal of agricultural economics : CJAE
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Health marketing quarterly
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sport management and marketing : IJSMM
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Journal of current issues and research in advertising : JCIRA
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Journal of global marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing
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Journal of marketing research : JMR
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Journal of sport management : the official journal of the North American Society of Sport Management
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Kellogg on advertising & media : the Kellogg School of Management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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Television advertisement pricing in the United States
Phillips, Robert L.
;
Young, Graham
- In:
The Oxford handbook of pricing management
,
(pp. 181-198)
.
2012
Persistent link: https://www.econbiz.de/10009566498
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Television Advertisement Pricing in the United States
Phillips, Robert
;
Young, Graham
- In:
The Oxford handbook of pricing management
.
2012
Persistent link: https://www.econbiz.de/10012882268
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