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subject:"USA"
~person:"Chou, Shin-yi"
~person:"Romaniuk, Jenni"
~subject:"Lead-in"
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USA
Lead-in
Fernsehwerbung
7
Television advertising
7
Advertising effects
4
United States
4
Werbewirkung
4
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3
Fernsehprogramm
3
Television
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Television programme
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Brand management
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Fast Food
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Fast food
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Chou, Shin-yi
Romaniuk, Jenni
Bakir, Aysen
5
Coffey, Amy Jo
4
Grossman, Michael
4
Jeong, Yongick
3
Rashad, Inas
3
Stipp, Horst
3
Wada, Roy
3
Beal, Virginia
2
Bellman, Steven
2
Birnbaum, Daniel
2
Blackford, Benjamin J.
2
Carlson, Les
2
Chesnes, Matthew
2
Gentry, James W.
2
Gentzkow, Matthew Aaron
2
Gulas, Charles S.
2
Harrison, Robert L.
2
Jin, Ginger Zhe
2
Kalliny, Morris
2
Kent, Robert J.
2
Kwak, Hyokjin
2
Lee, Wei-Na
2
Rhodes, Gary Don
2
Shapiro, Bradley T.
2
Shapiro, Jesse M.
2
Singer, Robert
2
Sinkinson, Michael
2
Starc, Amanda
2
Tekin, Erdal
2
Varan, Duane
2
Weinberger, Marc G.
2
Wilbur, Kenneth C.
2
Young, Graham
2
Yurukoglu, Ali
2
Zhao, Xinshu
2
Zinkhan, George M.
2
Aggarwal, Ritesh
1
Ahern, Lee
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Journal of advertising research
2
European journal of marketing : EJM
1
The journal of law & economics
1
Working paper / National Bureau of Economic Research, Inc.
1
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ECONIS (ZBW)
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1
Retaining the primetime television audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
2
Fast-food restaurant advertising on television and its influence on childhood obesity
Chou, Shin-yi
;
Rashad, Inas
;
Grossman, Michael
-
2005
Persistent link: https://www.econbiz.de/10003262037
Saved in:
3
Cost per second : the relative effectiveness of 15- and 30-second television advertisements
Newstead, Kate
;
Romaniuk, Jenni
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 68-76
Persistent link: https://www.econbiz.de/10003971433
Saved in:
4
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
5
Fast-food restaurant advertising on television and its influence on childhood obesity
Chou, Shin-yi
;
Rashad, Inas
;
Grossman, Michael
- In:
The journal of law & economics
51
(
2008
)
4
,
pp. 599-618
Persistent link: https://www.econbiz.de/10003808633
Saved in:
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