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subject:"USA"
~person:"Kent, Robert J."
~subject:"Children"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Advertising effects
5
Fernsehwerbung
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Television advertising
5
Werbewirkung
5
Fernsehprogramm
3
Television programme
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Fernsehen
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Television
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United States
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television programs
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Consumer behaviour
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ad clutter
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Kent, Robert J.
Wilbur, Kenneth C.
8
Bakir, Aysen
7
Bellman, Steven
7
Grossman, Michael
7
Cantoni, Davide
6
Chesnes, Matthew
6
Jin, Ginger Zhe
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Varan, Duane
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Bursztyn, Leonardo
5
Pelsmacker, Patrick de
5
Coffey, Amy Jo
4
Harris, Jennifer L.
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Jeong, Yongick
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Rashad, Inas
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Anand, Bharat N.
3
Boerman, Sophie C.
3
Chou, Shin-Yi
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Dens, Nathalie
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Hartnett, Nicole
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Hudders, Liselot
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Joo, Mingyu
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Kelly, Inas
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Kelly, Inas Rashad
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Liaukonyte, Jura
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Neijens, Peter C.
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Rask, Amy
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Reijmersdal, Eva A. van
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Romaniuk, Jenni
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Shachar, Ron
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Stipp, Horst
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Terlutter, Ralf
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Verhellen, Yann
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Wada, Roy
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Aitken, Robert
2
Ali, Mazhar
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Andreeva, Tatʹjana B.
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Andreyeva, Tatiana
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Betts, Kevin R.
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Journal of advertising research
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Journal of marketing
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Second-by-second analysis of advertising exposure in TV pods : the dynamics of position, length, and timing
Swaminathan, Srinivasan
;
Kent, Robert J.
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10009745859
Saved in:
2
Introducing the Ad ECG : how the set-top box tracks the lifeline of television
Kent, Robert J.
;
Schweidel, David A.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 586-593
Persistent link: https://www.econbiz.de/10009502008
Saved in:
3
Predictors of the gap between program and commercial audiences : an investigation using live tuning data
Schweidel, David A.
;
Kent, Robert J.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 18-33
Persistent link: https://www.econbiz.de/10008822114
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