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subject:"USA"
~person:"Lehmann, Donald R."
~person:"Sinha, Indrajit"
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Lehmann, Donald R.
Sinha, Indrajit
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McGraw-Hill/Irwin series in marketing
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Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
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The product and branding strategy of "Muji"
Foscht, Thomas
;
Sinha, Indrajit
;
Maloles, Cesar
; …
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 493-509)
.
2011
Persistent link: https://www.econbiz.de/10009307553
Saved in:
2
The product and branding strategy of "Muji"
Foscht, Thomas
;
Sinha, Indrajit
;
Maloles, Cesar
; …
- In:
Fallstudien zum Internationalen Management : …
,
(pp. 479-494)
.
2008
Persistent link: https://www.econbiz.de/10003743861
Saved in:
3
Product management
Lehmann, Donald R.
-
2005
-
4th ed., internat. ed.
Persistent link: https://www.econbiz.de/10002070967
Saved in:
4
The product and branding strategy of "Muji"
Foscht, Thomas
;
Sinha, Indrajit
- In:
Fallstudien zum internationalen Management : …
,
(pp. 451-462)
.
2004
Persistent link: https://www.econbiz.de/10002150006
Saved in:
5
Product management
Lehmann, Donald R.
;
Winer, Russell S.
-
2002
-
3. ed., internat. ed
Persistent link: https://www.econbiz.de/10001557613
Saved in:
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