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subject:"USA"
~person:"McEvoy, Chad D."
~person:"Noguti, Valeria"
~person:"Russell, Cristel Antonia"
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Search: subject_exact:"TV-Unterhaltung"
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USA
Fernsehprogramm
7
Television programme
7
Advertising effects
5
United States
5
Werbewirkung
5
Professional sports
3
Profisport
3
Alcoholic beverage
2
Alkoholisches Getränk
2
Consumer behaviour
2
Fernsehnutzung
2
Jugendliche
2
Konsumentenverhalten
2
Product Placement
2
Product placement
2
Sportmarketing
2
Sports marketing
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Target group
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Television usage
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Youth
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Zielgruppe
2
2006-2007
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Advertising
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Australia
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Australien
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Ball game
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Ballsport
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Bibliometrics
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Bibliometrie
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Brand image
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Community
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Consumer preferences
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Demand
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Gemeinschaft
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Markenimage
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McEvoy, Chad D.
Noguti, Valeria
Russell, Cristel Antonia
Waldfogel, Joel
5
Crawford, Gregory S.
4
Mixon, Franklin G.
4
Oberholzer-Gee, Felix
4
Amegashie, J. Atsu
3
Shcherbakov, Oleksandr
3
Einstein, Mara
2
Förster, Kati
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2
Joyce, Theodore J.
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2
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2
Levitt, Steven D.
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Minto, Taisa C.
2
Myers, Caitlin K.
2
Nalbantis, Georgios
2
Pawlowski, Tim
2
Shum, Matthew
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Treviño, Len J.
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Agrusa, Jerome
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Journal of advertising : official publication of the American Academy of Advertising
2
International journal of sport management and marketing : IJSMM
1
Journal of sports economics
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
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1
Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
Saved in:
2
The importance of the social context on the impact of product placements
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
The changing roles of advertising : [extended versions …
,
(pp. 115-130)
.
2013
Persistent link: https://www.econbiz.de/10009773045
Saved in:
3
Television broadcast demand in markets without local teams
Tainsky, Scott
;
McEvoy, Chad D.
- In:
Journal of sports economics
13
(
2012
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10009550582
Saved in:
4
Nature and impact of alcohol messages in a youth-oriented television series
Russell, Cristel Antonia
;
Russell, Dale W.
;
Grube, Joel W.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 97-111
Persistent link: https://www.econbiz.de/10003892023
Saved in:
5
An investigation of the relationship between television broadcasting and game attendance
McEvoy, Chad D.
;
Morse, Alan L.
- In:
International journal of sport management and marketing …
2
(
2007
)
3
,
pp. 222-235
Persistent link: https://www.econbiz.de/10003433845
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