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subject:"USA"
~subject:"Children"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Werbespot"
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USA
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81
Television advertising
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Advertising and violence : concepts and perspectives
4
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2
Kellogg on advertising & media : the Kellogg School of Management
2
The Oxford handbook of pricing management
2
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2
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2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
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1
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ECONIS (ZBW)
21
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Body image in advertising messages : the influence of television advertising on the construction of children's body image
Jiménez-Morales, Mònika
;
Lenne, Orpha de
;
Montaña, Mireia
- In:
Innovation in advertising and branding communication
,
(pp. 103-116)
.
2021
Persistent link: https://www.econbiz.de/10012391650
Saved in:
2
Can disclosures aid children's recognition of TV and website advertising?
Vanwesenbeeck, Ini
;
Opree, Suzanna J.
;
Smits, Tim
- In:
Challenges in an age of dis-engagement
,
(pp. 45-57)
.
2017
Persistent link: https://www.econbiz.de/10011688269
Saved in:
3
Dissociative identities : a multi-modal discourse analysis of TV commercials of Italian products in Italy and in the USA
Di Ferrante, Laura
;
Giordano, Walter
;
Pizziconi, Sergio
- In:
The ins and outs of business and professional discourse …
,
(pp. 246-271)
.
2016
Persistent link: https://www.econbiz.de/10011417126
Saved in:
4
Television commercial violence : potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas A.
;
Laczniak, …
- In:
Advertising and violence : concepts and perspectives
,
(pp. 161-178)
.
2015
Persistent link: https://www.econbiz.de/10010498508
Saved in:
5
Violence is in the ads, too : should television advertisements be rated?
Stafford, Marla Royne
;
Fox, Alexa K.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 151-160)
.
2015
Persistent link: https://www.econbiz.de/10010498511
Saved in:
6
The prevalence and influence of the combination of humor and violence in Super Bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Advertising and violence : concepts and perspectives
,
(pp. 60-73)
.
2015
Persistent link: https://www.econbiz.de/10010498564
Saved in:
7
It's just a joke : violence against males in humorous advertising
Gulas, Charles S.
;
McKeage, Kim
;
Weinberger, Marc G.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 45-59)
.
2015
Persistent link: https://www.econbiz.de/10010498565
Saved in:
8
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
Saved in:
9
Appreciation and effects of sponsorship disclosure
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009773957
Saved in:
10
Behind the green curtain : constructing the green consumer with contemporary environmental advertising
Connolly-Ahern, Colleen
;
Ahern, Lee
- In:
The Routledge companion to advertising and promotional …
,
(pp. 420-434)
.
2013
Persistent link: https://www.econbiz.de/10010197427
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