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subject:"USA"
~subject:"Public relations"
~subject:"Social web"
~type_genre:"Book section"
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Verschwimmende Grenzen zwischen Journalismus, Public Relations, Werbung und Marketing : aktuelle Befunde aus Theorie und Praxis
7
Digital transformation in journalism and news media : media management, media convergence and globalization
5
Handbook of social media management : value chain and business models in changing media markets
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2
Analyzing the strategic role of social networking in firm growth and productivity
1
Business organizations and collaborative web : practices, strategies and patterns
1
Die 10 wichtigsten Zukunftsthemen im Marketing
1
Die Produktivität von Musikkulturen
1
Innovative perspectives on corporate communication in the global world
1
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
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Strategic imperatives and core competencies in the era of robotics and artificial intelligence
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ECONIS (ZBW)
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The digital realm blurs the lines between journalistic and corporate communication : the Rubik's Cube as a metaphor for new global strategies
Trillo Domínguez, Magdalena
- In:
Innovative perspectives on corporate communication in …
,
(pp. 78-96)
.
2021
Persistent link: https://www.econbiz.de/10012543112
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2
Content-Marketing - mit Themen gewinnen
Bürker, Michael
- In:
Die 10 wichtigsten Zukunftsthemen im Marketing
,
(pp. 131-161)
.
2020
Persistent link: https://www.econbiz.de/10012238146
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3
Musikalische Produktion 2.0 : über die widerstreitende Rolle von digitalen Empfehlungssystemen, Journalisten und dezentralen Bewertungsalternativen
Lange, Bastian
- In:
Die Produktivität von Musikkulturen
,
(pp. 167-184)
.
2018
Persistent link: https://www.econbiz.de/10011862465
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4
Die andere Seite : das Misstrauen des Journalismus
Scholl, Armin
- In:
Allmächtige PR, ohnmächtige PR : die doppelte …
,
(pp. 107-133)
.
2018
Persistent link: https://www.econbiz.de/10011701967
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5
Das Vertrauensdilemma im Verhältnis zwischen Medien-PR und Medienjournalismus
Arnold, Dirk
- In:
Allmächtige PR, ohnmächtige PR : die doppelte …
,
(pp. 175-196)
.
2018
Persistent link: https://www.econbiz.de/10011701982
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6
How social media offers opportunities for growth in the traditional media industry : the case of travel journalism
Duffy, Andrew
- In:
Analyzing the strategic role of social networking in …
,
(pp. 172-187)
.
2017
Persistent link: https://www.econbiz.de/10011531092
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7
Aggregators news sources of main portals in Poland
Kreft, Jan
;
Petrova, Mariana
- In:
Strategic imperatives and core competencies in the era …
,
(pp. 205-222)
.
2017
Persistent link: https://www.econbiz.de/10011642883
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8
Overcoming convergence in East Africa's media houses : the case of the standard media group
Kanyeki, Jennifer Wangeci
- In:
Digital transformation in journalism and news media : …
,
(pp. 69-85)
.
2017
Persistent link: https://www.econbiz.de/10011662361
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9
A glimmer of hope in a suffocated media landscape? : citizen journalism practices in Turkey
Akdenizli, Banu
- In:
Digital transformation in journalism and news media : …
,
(pp. 169-177)
.
2017
Persistent link: https://www.econbiz.de/10011662395
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10
Journalism practice and new media : an exploratory analysis of journalism culture and practice in Nigeria
Obalanlege, Adeyemi
- In:
Digital transformation in journalism and news media : …
,
(pp. 351-365)
.
2017
Persistent link: https://www.econbiz.de/10011662477
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