//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"USA"
~subject:"Relaunch"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product strategy"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
USA
Relaunch
Product management
896
Produktmanagement
896
Innovation
149
Theorie
128
Theory
128
United States
90
Deutschland
87
Germany
87
Innovation management
86
Innovationsmanagement
86
New product development
82
Produktentwicklung
82
Consumer behaviour
81
Konsumentenverhalten
80
Product life cycle
76
Produktlebenszyklus
76
Marketing management
73
Marketingmanagement
73
Portfolio selection
65
Portfolio-Management
65
Product design
56
Produktgestaltung
56
Automotive industry
52
Brand management
52
Kfz-Industrie
52
Markenführung
52
Strategic management
52
Strategisches Management
52
Preismanagement
48
Pricing strategy
48
Beziehungsmarketing
41
Relationship marketing
41
Product
37
Produkt
36
Product quality
30
Produktqualität
30
Productivity
28
Produktivität
28
Erfolgsfaktor
27
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
108
Type of publication (narrower categories)
All
Article in journal
Aufsatz im Buch
Aufsatz in Zeitschrift
70
Book section
38
Graue Literatur
25
Non-commercial literature
25
Arbeitspapier
18
Working Paper
18
Case study
8
Fallstudie
8
Hochschulschrift
5
Collection of articles of several authors
4
Sammelwerk
4
Thesis
4
Aufsatzsammlung
3
Reprint
3
Bibliografie enthalten
2
Bibliography included
2
Company information
2
Firmeninformation
2
Guidebook
2
Ratgeber
2
Systematic review
2
Übersichtsarbeit
2
Collection of articles written by one author
1
Fallstudiensammlung
1
Lehrbuch
1
Sammlung
1
Textbook
1
more ...
less ...
Language
All
English
86
German
22
Author
All
Haapasalo, Harri
3
Harkonen, Janne
3
Pepels, Werner
3
Brouthers, Lance Eliot
2
Foscht, Thomas
2
Maloles, Cesar
2
Matulich, Erika
2
Schloffer, Judith
2
Sinha, Indrajit
2
Tolonen, Arto
2
Werner, Steve
2
Afuah, Allan
1
Arfouslidis, Paraskevas C.
1
Armstrong, Robert W.
1
Arthurs, Jonathan D.
1
Arugaslan, Onur
1
Baltas, George
1
Benjamin, John D.
1
Benner, Mary
1
Bilbiie, Florin Ovidiu
1
Blonigen, Bruce A.
1
Bodick, Neil
1
Bonabeau, Eric
1
Breyer-Mayländer, Thomas
1
Bruce, Margaret
1
Burnkrant, Robert E.
1
Burton, Orneita
1
Calantone, Roger J.
1
Chandy, Rajesh K.
1
Cheng, Liang Chieh
1
Chevalier, Judith A.
1
Chinloy, Peter
1
Crawford, Gregory S.
1
Cunningham, Colleen
1
Daly, Lucy
1
Danneels, Erwin
1
Dekimpe, Marnik G.
1
Devos, Erik
1
Di Benedetto, C. Anthony
1
Dresner, Martin
1
more ...
less ...
Published in...
All
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Strategic management journal
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
International journal of business information systems : IJBIS
2
International journal of production economics
2
International marketing ; Vol. V
2
MIT sloan management review
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Manufacturing & service operations management : M & SOM
2
Academy of Management journal : AMJ
1
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
Advances in artificial economics : [peer-reviewed collection of papers presented during the 10th issue of the Artificial Economics Conference ; Social Simulation Conference, in Barcelona, Spain, 1st to 5th September 2014]
1
American economic journal : a journal of the American Economic Association
1
Decision sciences : DS
1
Die besten Case Studies zum Thema Wachstum : Produkte entwickeln, Märkte erschließen, M&A-Deals managen ; ausführliche Fallstudien schildern typische Managementprobleme - renommierte Experten geben Rat
1
European management journal
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Fallstudien zum Internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
1
Global innovation science handbook
1
Handbook of global supply chain management
1
Harvard business review : HBR
1
Harvard business review on green business strategy
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
Information systems research : ISR
1
Inquiry : a journal of health care organization, provision and financing
1
International journal of industrial organization
1
International journal of manufacturing technology and management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of production research
1
International review of environmental and resource economics
1
Internationales Verkehrswesen
1
Jahrbuch für Wirtschaftsgeschichte
1
Journal of business strategy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economics & management strategy : JEMS
1
Journal of historical research in marketing
1
Journal of internet commerce
1
more ...
less ...
Source
All
ECONIS (ZBW)
108
Showing
1
-
10
of
108
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate proximity and product market reentry : the role of corporate headquarters in business unit response to product failure
Kim, Cheon Mok
;
Cunningham, Colleen
;
Joseph, John
- In:
Academy of Management journal : AMJ
66
(
2023
)
4
,
pp. 1209-1232
Persistent link: https://www.econbiz.de/10014342211
Saved in:
2
Defining one product data for a product
Silvola, Risto
;
Tolonen, Arto
;
Harkonen, Janne
; …
- In:
International journal of business information systems : …
30
(
2019
)
4
,
pp. 489-520
Persistent link: https://www.econbiz.de/10012059450
Saved in:
3
Modelling of construction products and services for effective productisation
Harkonen, Janne
;
Tolonen, Arto
;
Haapasalo, Harri
- In:
Management
13
(
2018
)
4
,
pp. 335-353
Persistent link: https://www.econbiz.de/10012133940
Saved in:
4
Using business critical design rules to frame new architecture introduction in multi-architecture portfolios
Løkkegaard, Martin
;
Mortensen, Niels Henrik
;
Hvam, Lars
- In:
International journal of production research
56
(
2018
)
24
,
pp. 7313-7329
Persistent link: https://www.econbiz.de/10011986970
Saved in:
5
Trucks without bailouts : equilibrium product characteristics for commercial vehicles
Wollmann, Thomas G.
- In:
The American economic review
108
(
2018
)
6
,
pp. 1364-1406
Persistent link: https://www.econbiz.de/10011874189
Saved in:
6
The efficacy of product strategy in the formulation of marketing strategyin small scale industries
Sharma, Shweta
- In:
The IUP journal of entrepreneurship development : IJED
14
(
2017
)
2
,
pp. 35-60
Persistent link: https://www.econbiz.de/10011749493
Saved in:
7
Keeping it fresh: strategic product redesigns and welfare
Blonigen, Bruce A.
;
Knittel, Christopher R.
;
Soderbery, …
- In:
International journal of industrial organization
53
(
2017
),
pp. 170-214
Persistent link: https://www.econbiz.de/10011804719
Saved in:
8
Product turnover : simultaneous product market entry and exit
Miller, Douglas J.
;
Yang, Hsiao-shan
- In:
Resource redeployment and corporate strategy
,
(pp. 49-87)
.
2016
Persistent link: https://www.econbiz.de/10011540538
Saved in:
9
Repertoire conventionality in major US symphony orchestras : factors influencing management's programming choices
Tamburri, Lawrence
;
Munn, Johnathan
;
Pompe, Jeffrey J.
- In:
Managerial and decision economics : MDE ; the …
36
(
2015
)
2
,
pp. 97-108
Persistent link: https://www.econbiz.de/10011436499
Saved in:
10
An empirical investigation into the determinants of decision speed in product elimination decision processes
Arfouslidis, Paraskevas C.
;
Baltas, George
; …
- In:
European management journal
33
(
2015
)
4
,
pp. 268-286
Persistent link: https://www.econbiz.de/10011346627
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->