//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"USA"
~type_genre:"Hochschulschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer goods marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
USA
Consumer goods marketing
144
Konsumgütermarketing
144
Theorie
75
Theory
75
Deutschland
72
Germany
71
Consumer behaviour
39
Konsumentenverhalten
39
Marketingmanagement
29
Marketing
28
Marketing management
28
Konsumgüterindustrie
25
Brand management
21
Markenführung
21
Beziehungsmarketing
20
Relationship marketing
20
Brand
16
Markenartikel
16
Verbraucherverhalten
16
Estimation
15
International marketing
15
Internationales Marketing
15
Markenpolitik
15
Schätzung
15
Konsumgütermarkt
13
Advertising effects
12
Erfolgsfaktor
12
Market research
12
Marktforschung
12
Werbewirkung
12
Success factor
10
Unternehmenskooperation
10
Distribution channel
9
Einzelhandel
9
Vertriebsweg
9
Consumer goods industry
8
Handel
8
Inter-firm cooperation
8
Konsumgüterhandel
8
Kundenmanagement
8
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Hochschulschrift
Article in journal
33
Aufsatz in Zeitschrift
33
Collection of articles of several authors
5
Sammelwerk
5
Aufsatz im Buch
3
Book section
3
Thesis
3
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Fallstudie
1
Graue Literatur
1
Non-commercial literature
1
more ...
less ...
Language
All
English
2
German
1
Author
All
Heydt, Andreas von der
1
Porter, Michael E.
1
Robinson, William Thomas
1
Published in...
All
Europäische Hochschulschriften / 5
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Efficient consumer response : (ECR) ; Basisstrategien und Grundtechniken, zentrale Erfolgsfaktoren sowie globaler Implementierungsplan
Heydt, Andreas von der
-
1997
Persistent link: https://www.econbiz.de/10012699483
Saved in:
2
Market pioneering and market share in consumer goods industries
Robinson, William Thomas
-
1984
Persistent link: https://www.econbiz.de/10000690038
Saved in:
3
Retailer power and manufacturer strategy and performance in consumer goods industries
Porter, Michael E.
-
1973
Persistent link: https://www.econbiz.de/10000878649
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->