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1
The processing of verbal-nonverbal content in television advertisements : a theory and its empirical investigation
Balasubramanian, Siva Kumar
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1986
Persistent link: https://www.econbiz.de/10000732590
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The information processing of pictures in print advertisements
Edell, Julie A.
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1982
Persistent link: https://www.econbiz.de/10000734086
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