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subject:"Umweltbewusstsein"
~person:"Cleeren, Kathleen"
~person:"Florence, Emma Shaozhen"
~subject:"Message framing"
~type_genre:"Aufsatz in Zeitschrift"
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Umweltbewusstsein
Message framing
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Cleeren, Kathleen
Florence, Emma Shaozhen
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Journal of social marketing : JSOCM
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Message framing effects on sustainable consumer behaviour : a systematic review and future research directions for social marketing
Florence, Emma Shaozhen
;
Fleischman, David
;
Mulcahy, Rory
; …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 623-652
Persistent link: https://www.econbiz.de/10013440646
Saved in:
2
Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
Meyer, Jan-Hinrich
;
Ruyter, Ko de
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 222-245
Persistent link: https://www.econbiz.de/10012290947
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