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subject:"United Kingdom"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Advertising efficiency"
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Advertising efficiency and profitability : evidence from the pharmaceutical industry
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 619-629
Persistent link: https://www.econbiz.de/10012291400
Saved in:
2
Network dynamics in the UK pharmaceutical network : a network-as-practice perspective
Chakrabarti, Ronika
;
Ramos, Carla
;
Henneberg, Stephan
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 356-371
Persistent link: https://www.econbiz.de/10009766120
Saved in:
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