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subject:"United Kingdom"
~language:"eng"
~subject:"Deutschland"
~type_genre:"Book section"
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Search: subject_exact:"Kundenkarte"
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United Kingdom
Deutschland
Kundenbindungsprogramm
40
Loyalty program
40
Beziehungsmarketing
15
Relationship marketing
15
Consumer behaviour
7
Konsumentenverhalten
7
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5
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English
German
20
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Higgs, Edward
1
Mann, Andreas
1
Pfeil, Christian
1
Posselt, Thorsten
1
Prein, Jan
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Handbook of research on mobile marketing management
1
Institutions in perspective : Festschrift in honor of Rudolf Richter on the occasion of his 80th birthday
1
The voice of the citizen consumer : a history of market research, consumer movements, and the political public sphere
1
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ECONIS (ZBW)
3
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Consumers, citizens, and deviants : differing forms of personal identification in England since the Victorian period
Higgs, Edward
- In:
The voice of the citizen consumer : a history of market …
,
(pp. 179-197)
.
2011
Persistent link: https://www.econbiz.de/10008991226
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2
Mobile loyalty programs : relevance for the relationship management and consumer acceptance
Mann, Andreas
;
Prein, Jan
- In:
Handbook of research on mobile marketing management
,
(pp. 362-380)
.
2010
Persistent link: https://www.econbiz.de/10003919390
Saved in:
3
Customer relationship management and price competition : comments on the raison d'être of customer loyalty programs
Pfeil, Christian
;
Posselt, Thorsten
- In:
Institutions in perspective : Festschrift in honor of …
,
(pp. 175-193)
.
2006
Persistent link: https://www.econbiz.de/10003395313
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