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subject:"United Kingdom"
~person:"Trinh, Giang"
~subject:"Markenartikel"
~subject:"Market structure"
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Markenartikel
Market structure
Brand
2
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2
Marktanteil
2
Advertising
1
Brand competitiveness
1
Brand management
1
Competition
1
Interaction effect
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Markenführung
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Marketingmanagement
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R&D expenditure
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Werbung
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advertising
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empirical generalization
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market sharebrand performance
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Trinh, Giang
Franses, Philip Hans
8
Bronnenberg, Bart J.
4
Byford, Martin C.
4
Hruschka, Harald
4
Kind, Hans Jarle
4
Stähler, Frank
4
Belleflamme, Paul
3
Deleersnyder, Barbara
3
Gans, Joshua S.
3
Kohli, Rajeev
3
Lamey, Lien
3
Oest, Rutger van
3
Peitz, Martin
3
Sah, Raaj Kumar
3
Toulemonde, Eric
3
Berry, Steven
2
Cotterill, Ronald W.
2
Dekimpe, Marnik G.
2
González-Benito, Óscar
2
Herwartz, Helmut
2
Kennedy, Rachel
2
Klapper, Daniel
2
Klemperer, Paul
2
Oest, R.D. van
2
Paap, Richard
2
Putsis, William P.
2
Steenkamp, Jan-Benedict E. M.
2
Vivian, Andrew
2
Waldfogel, Joel
2
Wright, Malcolm
2
Achsani, Noer Azam
1
Al Arif, M. Nur Rianto
1
Alias Radam
1
Aluko, Akinseye Olatokunbo
1
Anaya, Karim L.
1
Arce M., Daniel G.
1
Babai, M. Zied
1
Baischew, Dajan
1
Baker, Donald I.
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Journal of advertising research
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
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2
When brands go dark : a replication and extension : examining market share of brands that stop advertising for a year or longer
Phua, Peilin
;
Hartnett, Nicole
;
Beal, Virginia
;
Trinh, Giang
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10014317782
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