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subject:"United Kingdom"
~subject:"Aufsatzsammlung"
~subject:"Werbewirkung"
~type_genre:"Fallstudie"
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Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
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