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subject:"United States"
~accessRights:"restricted"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Trade fairs"
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United States
Trade fairs
Messe
7
Trade fair
7
B-to-B-Marketing
4
Business-to-business marketing
4
Messebeteiligung
3
Trade fair participation
3
Trade shows
3
B2B marketing
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Beziehungsmarketing
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Bibliometrics
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Bibliometrie
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Lieferantenmanagement
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Marketingmanagement
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Trade show
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Arbeitszufriedenheit
1
B2B Marketing
1
Business events
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Consumer behaviour
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Customer engagement
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Customer integration
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Customer orientation
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Customer satisfaction
1
Dienstleistungsqualität
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Dienstleistungssektor
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Economic geography
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Empowerment
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Engagement dynamics
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Events
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Exhibition
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Forschung
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Bathelt, Harald
1
Golfetto, Francesca
1
Medway, Dominic
1
Palmer, Mark
1
Rinallo, Diego
1
Sarmento, Maria
1
Simões, Cláudia
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Warnaby, Gary
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
2
International journal of event and festival management
1
International journal of hospitality management
1
Journal of promotion management : innovations in planning and applied research
1
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
1
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ECONIS (ZBW)
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1
The evolving role of trade fairs in business : a systematic literature review and a research agenda
Sarmento, Maria
;
Simões, Cláudia
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 154-170
Persistent link: https://www.econbiz.de/10011904705
Saved in:
2
Economic geography and industrial marketing views on trade shows : collective marketing and knowledge circulation
Rinallo, Diego
;
Bathelt, Harald
;
Golfetto, Francesca
- In:
Industrial marketing management : the international …
61
(
2017
),
pp. 93-103
Persistent link: https://www.econbiz.de/10011704321
Saved in:
3
Theorizing temporary spatial clusters and institutional boundary-work in industrial marketing
Palmer, Mark
;
Medway, Dominic
;
Warnaby, Gary
- In:
Industrial marketing management : the international …
61
(
2017
),
pp. 104-113
Persistent link: https://www.econbiz.de/10011704324
Saved in:
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