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subject:"United States"
~isPartOf:"Asia Pacific journal of marketing and logistics"
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United States
Advertising effects
34
Werbewirkung
34
Consumer behaviour
27
Konsumentenverhalten
27
Advertising
18
Werbung
18
Brand image
10
Markenimage
10
Brand management
9
Markenführung
9
Brand
6
China
6
Markenartikel
6
Internet marketing
5
Online-Marketing
5
Perception
4
Purchase intention
4
USA
4
Wahrnehmung
4
Cognition
3
Emotion
3
Environmental consciousness
3
Green marketing
3
Kognition
3
Marketing management
3
Marketingmanagement
3
Umweltbewusstsein
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Öko-Marketing
3
Attitudes
2
Brand attitude
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Celebrity endorsement
2
Celebrity-Werbung
2
Children
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Coronavirus
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Credibility
2
Epidemic
2
Epidemie
2
Glaubwürdigkeit
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International marketing
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English
4
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Gao, Zhihong
3
Green, Robert T.
1
Kim, Joe H.
1
Li, Na
1
Pornpitakpan, Chanthika
1
Scorpio, Elaine A.
1
Xu, Jincan
1
Zhang, Hongxia
1
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Asia Pacific journal of marketing and logistics
Journal of advertising research
67
Journal of advertising : official publication of the American Academy of Advertising
49
International journal of advertising : the quarterly review of marketing communications
19
Psychology & marketing
15
Journal of promotion management : JPM
13
Journal of marketing communications
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Journal of current issues and research in advertising : JCIRA
9
Working paper / National Bureau of Economic Research, Inc.
9
American journal of agricultural economics
8
Journal of business research : JBR
8
Journal of marketing
7
Health marketing quarterly
6
International journal of pharmaceutical and healthcare marketing : IJPHM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The journal of consumer marketing
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of international consumer marketing
5
Journal of marketing theory and practice
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
NICPRE / National Institute for Commodity Promotion Research and Evaluation
5
Advertising and violence : concepts and perspectives
4
Advertising, promotion, and new media
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of electronic commerce research : JECR
4
Journal of fashion marketing and management
4
Journal of promotion management : innovations in planning and applied research
4
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
4
Services marketing quarterly
4
Young consumers : insight and ideas for responsible marketers
4
AEM research bulletin
3
CESifo working papers
3
European journal of marketing : EJM
3
Faculty & research / Insead : working paper series
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
International journal of advertising : the review of marketing communications
3
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ECONIS (ZBW)
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1
The effect of racial cues on the reader's response to advertisements : a US-China comparative study
Gao, Zhihong
;
Xu, Jincan
;
Kim, Joe H.
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
3
,
pp. 510-532
Persistent link: https://www.econbiz.de/10009776151
Saved in:
2
Perception of puffery in advertising : investigating the China-US differences
Gao, Zhihong
;
Li, Na
;
Scorpio, Elaine A.
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
2
,
pp. 179-198
Persistent link: https://www.econbiz.de/10009548795
Saved in:
3
A comparative study of Chinese and US consumers' attitudes toward advertising regulation
Gao, Zhihong
;
Zhang, Hongxia
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
1
,
pp. 72-90
Persistent link: https://www.econbiz.de/10008905959
Saved in:
4
The effect of message appeals and unrealistic optimism on purchase intentions : the case of heart-disease prevention pills
Pornpitakpan, Chanthika
;
Green, Robert T.
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
3
,
pp. 372-396
Persistent link: https://www.econbiz.de/10008701736
Saved in:
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