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subject:"United States"
~isPartOf:"Beiträge des Instituts für Empirische Wirtschaftsforschung"
~subject:"Market research"
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United States
Market research
Advertising planning
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Direct marketing
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Direktmarketing
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Werbeplanung
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Estimation theory
2
Marktforschung
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Promotional materials
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Schätztheorie
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Musiol, Gerald
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Beiträge des Instituts für Empirische Wirtschaftsforschung
Health marketing quarterly
8
Journal of advertising research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Direct marketing : an international journal
3
European journal of operational research : EJOR
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
The journal of law & economics
3
Working paper / National Bureau of Economic Research, Inc.
3
American journal of agricultural economics
2
Fundamentals of marketing research ; Vol. 3
2
Gabler Edition Wissenschaft
2
IFM-Materialien
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Interactive and multi-channel marketing
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of business & economics research
2
Journal of retailing and consumer services
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Journal of targeting, measurement and analysis for marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Working paper / Dialog Marketing Competence Center
2
Advertising in developing and emerging countries : the economic, political and social context
1
Agricultural and resource economics review : ARER
1
Akron business and economic review
1
Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
1
Bridging the gap between advertising academia and practice
1
Business and human rights
1
Chatham House series on change in American politics
1
Contemporary economics
1
Corporate reputation review : an international journal
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Direct Banking : wie virtuelle Institute das Bankgeschäft revolutionieren
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
Direct store delivery : concepts, applications and instruments
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / Tinbergen Institute
1
Discussion paper / Tinbergen Institute / Tinbergen Institute
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Discussion paper series / IZA
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Diskussionsbeiträge aus dem Fachbereich Wirtschaftswissenschaften der Universität Duisburg-Essen, Standort Essen
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Adressenselektion bei Mail-Order-Aktionen mittels kategorieller Regression : die Problematik der Modellauswahl
Musiol, Gerald
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1996
Persistent link: https://www.econbiz.de/10000622378
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Kategorielle Regression als Selektionsverfahren im Direktmarketing
Musiol, Gerald
-
1996
Persistent link: https://www.econbiz.de/10000622388
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