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subject:"United States"
~isPartOf:"Brand the Future : systematische Markenentwicklung im B2B"
~subject:"Advertising effects"
~subject:"Markenführung"
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Brand the Future : systematische Markenentwicklung im B2B
Journal of retailing and consumer services
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International journal of wine business research : IJWBR
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Journal of consumer behaviour : an international research review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Working paper / National Bureau of Economic Research, Inc.
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of current issues and research in advertising
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Design als Markenanker
Renner, Reinhard
;
Schweig, Ulrich
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 151-164)
.
2017
Persistent link: https://www.econbiz.de/10011565745
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