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subject:"United States"
~isPartOf:"Engaging consumers through branded entertainment and convergent media"
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Engaging consumers through branded entertainment and convergent media
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User-generated-content : concept, typology, and marketing outcomes
Martí-Parreño, José
;
Scribner, Lisa L.
;
Ruiz Mafe, Carla
- In:
Engaging consumers through branded entertainment and …
,
(pp. 221-241)
.
2015
Persistent link: https://www.econbiz.de/10011389620
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