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subject:"United States"
~isPartOf:"European journal of marketing : EJM"
~subject:"Relationship marketing"
~subject:"Search engine"
~subject:"Social media"
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United States
Relationship marketing
Search engine
Social media
Internet marketing
35
Online-Marketing
35
Consumer behaviour
15
Konsumentenverhalten
15
Social Web
13
Social web
13
Advertising effects
11
Brand management
11
Markenführung
11
Werbewirkung
11
Viral marketing
10
Virales Marketing
10
Advertising
9
Werbung
9
Brand image
6
Markenimage
6
Social network
5
Soziales Netzwerk
5
Beziehungsmarketing
4
Marketing management
4
Marketingmanagement
4
Online retailing
4
Online-Handel
4
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3
Branding
3
Markenartikel
3
Communication
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2
Großbritannien
2
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2
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Ahrens, Jan
1
Alevizou, Panayiota J.
1
Allen, Douglas E.
1
Butaney, Gul T.
1
Cavusoglu, Lena
1
Chen, Junsong
1
Confos, Nicolla
1
Coyle, James R.
1
Dann, Stephen
1
Davis, Teresa
1
Dou, Wenyu
1
Eagar, Toni
1
Henninger, Claudia Elisabeth
1
Jayawardhena, Chanaka
1
Kaplan, Melike Demirbağ
1
Karjaluoto, Heikki
1
Kautonen, Teemu
1
Kedzior, Richard
1
Klaus, Philipp
1
Kleppe, Ingeborg Astrid
1
Kuckertz, Andreas
1
Lassar, Walfried M.
1
Maehle, Natalia
1
Maklan, Stan
1
Nabout, Nadia Abou
1
Noguti, Valeria
1
Oates, Caroline J.
1
Olbrich, Rainer
1
Peppard, Joe
1
Presi, Caterina
1
Roy, Sanjit Kumar
1
Schroeder, Jonathan E.
1
Schultz, Carsten D.
1
Strahilevitz, Michal Ann
1
Wen, Na
1
Wu, Jintao
1
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European journal of marketing : EJM
Journal of business research : JBR
121
Journal of retailing and consumer services
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
57
International journal of internet marketing and advertising : IJIMA
56
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Industrial marketing management : the international journal for industrial and high-tech firms
37
The journal of product & brand management
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Business horizons
32
International journal of electronic marketing and retailing : IJEMR
32
Technological forecasting & social change : an international journal
31
Tourism management : research, policies, practice
30
Journal of advertising research
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Marketing intelligence & planning
23
Journal of electronic commerce research : JECR
22
Journal of internet commerce
22
Information systems research : ISR
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Electronic commerce research
20
Journal of promotion management : innovations in planning and applied research
20
International journal of hospitality management
19
Asia Pacific journal of marketing and logistics
18
Journal of the Academy of Marketing Science
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of electronic commerce : IJEC
17
Journal of marketing communications
17
SpringerLink / Bücher
17
The journal of brand management : an international journal
17
International journal of contemporary hospitality management
16
International journal of e-business research : an official publication of the Information Resources Management Association
16
Cogent business & management
15
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of strategic marketing
14
European journal of marketing
13
International journal of business information systems : IJBIS
13
The journal of business & industrial marketing
13
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ECONIS (ZBW)
14
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1
Health commodified, health communified : navigating digital consumptionscapes of well-being
Cavusoglu, Lena
;
Kaplan, Melike Demirbağ
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2054-2079
Persistent link: https://www.econbiz.de/10011773821
Saved in:
2
IMC, social media and UK fashion micro-organisations
Henninger, Claudia Elisabeth
;
Alevizou, Panayiota J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 668-691
Persistent link: https://www.econbiz.de/10011698264
Saved in:
3
Post language and user engagement in online content communities
Noguti, Valeria
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 695-723
Persistent link: https://www.econbiz.de/10011529621
Saved in:
4
Classifying the narrated #selfie : genre typing human-branding activity
Eagar, Toni
;
Dann, Stephen
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1835-1857
Persistent link: https://www.econbiz.de/10011617861
Saved in:
5
The selfie phenomenon : consumer identities in the social media marketplace
Kedzior, Richard
;
Allen, Douglas E.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1767-1772
Persistent link: https://www.econbiz.de/10011616954
Saved in:
6
Brand selfies : consumer experiences and marketplace conversations
Presi, Caterina
;
Maehle, Natalia
;
Kleppe, Ingeborg Astrid
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1814-1834
Persistent link: https://www.econbiz.de/10011617026
Saved in:
7
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
8
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
9
Show me the money : improving our understanding of how organizations generate return from technology-led marketing change
Maklan, Stan
;
Peppard, Joe
;
Klaus, Philipp
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 561-595
Persistent link: https://www.econbiz.de/10011309582
Saved in:
10
A novel approach for bidding on keywords in newly set-up search advertising campaigns
Nabout, Nadia Abou
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 668-691
Persistent link: https://www.econbiz.de/10011296914
Saved in:
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