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subject:"United States"
~isPartOf:"European journal of marketing : EJM"
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United States
Marketing management
129
Marketingmanagement
129
Consumer behaviour
23
Konsumentenverhalten
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Marketing
22
Brand management
21
Markenführung
21
Beziehungsmarketing
17
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International marketing
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Barksdale, Hiram C.
1
Barrio-García, Salvador del
1
Blankson, Charles
1
Butler, Patrick
1
Dewsnap, Belinda
1
Fahy, John
1
Foley, Anthony
1
French, Warren A.
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Guzman, Francisco
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Hammervoll, Trond
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Jobber, David
1
Kitchen, Philip J.
1
Markovitch, Dmitri G.
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Melewar, T. C.
1
O'Sullivan, Don
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Paswan, Audhesh K.
1
Perreault, William D.
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Porcu, Lucia
1
Shipley, David D.
1
Steckel, Joel H.
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European journal of marketing : EJM
Journal of marketing
21
Journal of business research : JBR
20
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of advertising research
10
Journal of marketing management : MM
10
Harvard business review : HBR
9
The journal of consumer marketing
9
Journal of marketing communications
8
Journal of the Academy of Marketing Science
8
Journal of marketing theory and practice
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
The journal of business & industrial marketing
7
American journal of agricultural economics
6
Australasian marketing journal
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
MSI reports : working paper series
6
Marketing intelligence & planning
6
Psychology & marketing
6
SpringerLink / Bücher
6
The journal of brand management : an international journal
6
Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
Business horizons
5
Journal of business strategy
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing research : JMR
5
Management international review : mir ; journal of international business
5
Marketing theory
5
Report / Marketing Science Institute
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
A - N
4
Harvard-Business-Manager : das Wissen der Besten
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
4
International journal of sport management and marketing : IJSMM
4
International journal of technology marketing : IJTMkt
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1
Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 692-718
Persistent link: https://www.econbiz.de/10011698272
Saved in:
2
Do initial stock price reactions provide a good measurement stick for marketing strategies? : the case of new product introductions in the US
Markovitch, Dmitri G.
;
Steckel, Joel H.
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 406-421
Persistent link: https://www.econbiz.de/10009535674
Saved in:
3
Relationalism in marketing channels and marketing strategy
Paswan, Audhesh K.
;
Blankson, Charles
;
Guzman, Francisco
- In:
European journal of marketing : EJM
45
(
2011
)
3
,
pp. 310-333
Persistent link: https://www.econbiz.de/10009010674
Saved in:
4
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
5
The impact of marketing strategy creation style on the formation of a climate of trust in a retail franchise setting
White, Darin W.
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 162-179
Persistent link: https://www.econbiz.de/10003949205
Saved in:
6
Niche firms and marketing strategy : an exploratory study of internationally oriented niche firms
Toften, Kjell
;
Hammervoll, Trond
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1378-1391
Persistent link: https://www.econbiz.de/10009525786
Saved in:
7
Market orientation and enterprise policy
O'Sullivan, Don
;
Butler, Patrick
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1349-1364
Persistent link: https://www.econbiz.de/10009525790
Saved in:
8
An exploratory study of sales-marketing integrative devices
Dewsnap, Belinda
;
Jobber, David
- In:
European journal of marketing : EJM
43
(
2009
)
7/8
,
pp. 985-1007
Persistent link: https://www.econbiz.de/10009525814
Saved in:
9
Seeing market orientation through a capabilities lens
Foley, Anthony
;
Fahy, John
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 13-20
Persistent link: https://www.econbiz.de/10009525888
Saved in:
10
Marketing objectives in UK and US manufacturing companies
Shipley, David D.
- In:
European journal of marketing : EJM
19
(
1985
)
3
,
pp. 48-56
Persistent link: https://www.econbiz.de/10001071452
Saved in:
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