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subject:"United States"
~isPartOf:"Handbook of research on ethnic and intra-cultural marketing"
~subject:"USA"
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Market segmentation
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Marktsegmentierung
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Cross-cultural marketing
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Marketing management
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Marketingmanagement
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Ethics
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Ethik
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Hispanics
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Becerra, Enrique P.
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Sledge, Sally
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Handbook of research on ethnic and intra-cultural marketing
Working paper / National Bureau of Economic Research, Inc.
4
International journal of contemporary hospitality management
3
Journal of financial and quantitative analysis : JFQA
3
Journal of money, credit and banking : JMCB
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Journal of the Operational Research Society : OR
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Journal of vacation marketing : an international journal
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NBER working paper series
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The journal of consumer marketing
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Academy of Management journal : AMJ
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Agricultural finance review
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European journal of operational research : EJOR
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Harvard business review : HBR
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International finance discussion papers
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
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Journal of business research : JBR
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of hospitality marketing & management
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Journal of international financial markets, institutions & money
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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Journal of nonprofit & public sector marketing
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Journal of political economy
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Quarterly journal of business and economics : QJBE
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Research paper series / Swiss Finance Institute
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Staff reports / Federal Reserve Bank of New York
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The journal of finance : the journal of the American Finance Association
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The journal of industrial economics
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The journal of real estate research
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The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
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The review of financial studies
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Tourism management : research, policies, practice
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ADBI Working Paper 417
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Advances in investment analysis and portfolio management : a research annual
1
Agribusiness : an internat. journal
1
Agriculture information bulletin : AIB
1
American economic journal
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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Boston College working papers in economics
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Segmenting the Hispanic market : practical implications for researchers and practitioners
Becerra, Enrique P.
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 146-159)
.
2022
Persistent link: https://www.econbiz.de/10013502446
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2
Religious diversity and target marketing
Sledge, Sally
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 182-197)
.
2022
Persistent link: https://www.econbiz.de/10013502458
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