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subject:"United States"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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United States
Advertising
183
Werbung
182
Advertising effects
126
Werbewirkung
126
Consumer behaviour
71
Konsumentenverhalten
71
Internet marketing
31
Online-Marketing
31
advertising
27
USA
24
Gender
21
Geschlecht
21
Brand management
18
Markenführung
18
Brand image
16
Markenimage
16
Children
15
Kinder
15
Psychology of advertising
13
Target group
13
Werbepsychologie
13
Zielgruppe
13
Advertising planning
11
Brand
11
Markenartikel
11
Social Web
11
Social web
11
Werbeplanung
11
Computerspiel
9
Creativity
9
Emotion
9
Humor
9
Kreativität
9
Video game
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Comparison
8
Product Placement
8
Product placement
8
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Cultural identity
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24
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De Gregorio, Federico
2
DeLorme, Denise E.
2
Huh, Jisu
2
Mueller, Barbara
2
Reid, Leonard N.
2
An, Soontae
1
Baek, Tae Hyun
1
Balasubramanian, Siva Kumar
1
Bhatnagar, Namita
1
Bissell, Kimberly
1
Bove, Liliana L.
1
Buijzen, Moniek
1
Capella, Michael
1
Carlson, Brad D.
1
Cheng, I-huei
1
Cheong, Yunjae
1
Childers, Courntey Carpenter
1
Cho, Yoon-Na
1
Choi, Hojoon
1
Diehl, Sandra
1
Duhan, Dale F.
1
Gangadharbatla, Harsha
1
Ghosh Chowdhury, Tilottama
1
Gistri, Giacomo
1
Hill, Ronald Paul
1
Hoy, Mariea Grubbs
1
Jung, Jong-hyuok
1
Kamal, Sara
1
Ketelaar, Paul Edwin
1
Kim, Kihan
1
Kim, Yeonshin
1
King, Karen Whitehill
1
Krugman, Dean M.
1
Lehnert, Kevin
1
Lei, Jing
1
McKay-Nesbitt, Jane
1
McQuarrie, Edward F.
1
Mick, David Glen
1
Micu, Camelia Codruta
1
Morrison, Margaret
1
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
27
Journal of advertising : official publication of the American Academy of Advertising
26
Working paper / National Bureau of Economic Research, Inc.
25
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
10
The advertising and consumer culture reader
8
The journal of law & economics
8
Journal of business research : JBR
7
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
The journal of media economics
7
International journal of industrial organization
6
Journal of marketing communications
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
Advances in applied microeconomics : a research annual
5
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
Southern economic journal
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
The journal of business : B
5
Working paper series
5
AEM research bulletin
4
Discussion paper / Centre for Economic Policy Research
4
Economic inquiry : journal of the Western Economic Association International
4
Health marketing quarterly
4
Journal of agricultural and applied economics
4
Journal of global marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER working paper series
4
Review of industrial organization : RIO
4
The journal of industrial economics
4
The review of economics and statistics
4
Applied economics
3
Cross-cultural buyer behavior
3
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ECONIS (ZBW)
24
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1
Positive uncertainty : the benefit of the doubt in advertising
Ketelaar, Paul Edwin
;
Riet, Jonathan van 't
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 256-269
Persistent link: https://www.econbiz.de/10011859316
Saved in:
2
Pro-environment advertising messages : the role of regulatory focus
Bhatnagar, Namita
;
McKay-Nesbitt, Jane
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011547919
Saved in:
3
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Saved in:
4
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
5
Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.
;
Pillai, Deepa
;
Gistri, Giacomo
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
Saved in:
6
A call for more research on "green" or environmental advertising : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 573-575
Persistent link: https://www.econbiz.de/10011547644
Saved in:
7
Incivility in political advertisements : a look at the 2012 US presidential election
Hill, Ronald Paul
;
Capella, Michael
;
Cho, Yoon-Na
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 812-829
Persistent link: https://www.econbiz.de/10011547833
Saved in:
8
Advertising creativity and repetition : recall, wearout and wearin effects
Lehnert, Kevin
;
Till, Brian
;
Carlson, Brad D.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 211-231
Persistent link: https://www.econbiz.de/10009757965
Saved in:
9
Dietary supplement advertising in the US : a review and research agenda
DeLorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
;
An, Soontae
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 547-577
Persistent link: https://www.econbiz.de/10009581793
Saved in:
10
Scepticism towards DTC advertising : a comparative study of Korean and Caucasian Americans
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 147-168
Persistent link: https://www.econbiz.de/10009510675
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