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subject:"United States"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand image"
~subject:"Social network"
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Search: subject_exact:"Web-Marketing"
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United States
Brand image
Social network
Internet marketing
87
Online-Marketing
87
Consumer behaviour
54
Konsumentenverhalten
54
Social Web
47
Social web
47
Brand management
44
Markenführung
44
Markenimage
30
Advertising effects
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19
Beziehungsmarketing
19
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19
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19
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13
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13
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11
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11
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9
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social media
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Lilien, Gary L.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of brand management : an international journal
Journal of business research : JBR
69
International journal of internet marketing and advertising : IJIMA
52
The journal of product & brand management
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of retailing and consumer services
32
Journal of advertising research
28
Journal of marketing communications
24
International journal of electronic marketing and retailing : IJEMR
21
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
18
Journal of promotion management : innovations in planning and applied research
18
Tourism management : research, policies, practice
18
Business horizons
17
Cogent business & management
15
International journal of advertising : the review of marketing communications
15
International journal of hospitality management
15
Journal of internet commerce
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
International journal of e-business research : an official publication of the Information Resources Management Association
14
Marketing intelligence & planning
14
European journal of marketing : EJM
13
Journal of marketing management : MM
13
Journal of promotion management : JPM
13
Psychology & marketing
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Information systems research : ISR
11
International journal of technology marketing : IJTMkt
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Technological forecasting & social change : an international journal
11
Asia Pacific journal of marketing and logistics
10
International journal of advertising : the quarterly review of marketing communications
10
Journal of electronic commerce research : JECR
10
Tourism management perspectives : TMP
10
International journal of sports marketing & sponsorship
9
Journal of strategic marketing
9
Journal of marketing
8
Global business review
7
International journal of business information systems : IJBIS
7
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ECONIS (ZBW)
33
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1
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
2
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
3
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
4
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
5
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
6
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
7
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
8
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
9
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
10
The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
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