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subject:"United States"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Werbung"
~type_genre:"Article in journal"
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Search: subject_exact:"Web-Marketing"
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United States
Brand image
Werbung
Internet marketing
312
Online-Marketing
312
Social Web
186
Social web
186
Consumer behaviour
184
Konsumentenverhalten
184
Brand management
83
Markenführung
83
Social media
72
Viral marketing
72
Virales Marketing
72
Online retailing
68
Online-Handel
68
Beziehungsmarketing
65
Relationship marketing
65
Markenimage
50
Advertising effects
49
Werbewirkung
49
Advertising
40
Brand
37
E-commerce
35
Electronic Commerce
35
Markenartikel
34
Customer integration
29
Kundenintegration
29
Luxury goods
27
Luxusgüter
27
Marketing management
24
Marketingmanagement
24
Social network
17
Soziales Netzwerk
17
Social media marketing
15
Website
15
Internet
14
Confidence
12
Customer satisfaction
12
Digital marketing
12
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85
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Article in journal
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85
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English
85
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Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Yoon, Sukki
3
Augusto, Mário Gomes
2
Bigné Alcañiz, J. Enrique
2
Choi, Yung Kyun
2
Jang, Sungha
2
Kim, Alex Jiyoung
2
Kim, Hye-yŏng
2
Kim, Jooyoung
2
Torres, Pedro M.
2
Uribe, Rodrigo
2
Wang, Shuman
2
Abosag, Ibrahim
1
Agarwal, Manoj Kumar
1
Ahn, Sun Joo
1
Aiello, Gaetano
1
Alden, Dana
1
Aloini, Davide
1
Ammi, Chantal
1
André, Ana Raquel
1
Arruda, Carolina
1
Ashaduzzaman, Md.
1
Assaf, A. Georges
1
Azar, Salim L.
1
Baalbaki, Sally
1
Baker, Thomas L.
1
Bala, Pradip Kumar
1
Baldus, Brian J.
1
Barreda, Albert A.
1
Bartikowski, Boris
1
Baudier, Patricia
1
Baumann, Chris
1
Behl, Abhishek
1
Bellman, Steven
1
Bernritter, Stefan F.
1
Bijmolt, Tammo H. A.
1
Bogomolova, Svetlana
1
Botella-Carrubi, Dolores
1
Branco, Frederico
1
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Journal of business research : JBR
International journal of internet marketing and advertising : IJIMA
83
International journal of advertising : the review of marketing communications
76
Journal of marketing communications
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
Journal of promotion management : innovations in planning and applied research
45
Journal of advertising research
44
Journal of retailing and consumer services
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
The journal of product & brand management
36
International journal of advertising : the quarterly review of marketing communications
34
Journal of promotion management : JPM
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
The journal of brand management : an international journal
23
International journal of electronic marketing and retailing : IJEMR
22
Cogent business & management
20
Journal of marketing research : JMR
20
Psychology & marketing
20
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Information systems research : ISR
16
International journal of technology marketing : IJTMkt
16
Marketing intelligence & planning
16
European journal of marketing : EJM
15
Journal of current issues and research in advertising
15
Journal of marketing
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of marketing management : MM
15
Young consumers : insight and ideas for responsible marketers
14
Asia Pacific journal of marketing and logistics
13
Business horizons
13
Electronic commerce research
13
Quantitative marketing and economics : QME
13
European journal of operational research : EJOR
12
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of electronic commerce research : JECR
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Health marketing quarterly
11
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ECONIS (ZBW)
85
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1
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85
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1
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
2
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
3
Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Kim, Jooyoung
;
Lee, Kyu Hyung
;
Kim, Jaemin
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014299297
Saved in:
4
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
5
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
6
Curbing texting & driving with advertising co-creation
Naletelich, Kelly
;
Ketron, Seth
;
Gelves, J. Alejandro
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534252
Saved in:
7
"Riding out the pandemic" : the role of brand message appeals on social media in shaping consumer responses
Kaushik, Kapil
;
Mishra, Abhishek
;
Cyr, Dianne J.
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490775
Saved in:
8
Multiple keywords management in sponsored search advertising with interrelated consumer clicks
Jang, Sungha
;
Kim, Alex Jiyoung
;
Yoon, Jiho
- In:
Journal of business research : JBR
140
(
2022
),
pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
Saved in:
9
Impact of advertising on users' perceptions regarding the Internet of Things
Baudier, Patricia
;
Ammi, Chantal
;
Hikkerova, Lubica
- In:
Journal of business research : JBR
141
(
2022
),
pp. 355-366
Persistent link: https://www.econbiz.de/10013167977
Saved in:
10
Marketing online food images via color saturation : a sensory imagery perspective
Liu, Qing
;
Wu, Luorong
;
Yu, Xi
;
Huang, Huiling
- In:
Journal of business research : JBR
151
(
2022
),
pp. 366-378
Persistent link: https://www.econbiz.de/10013459820
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