//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"United States"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Brand"
~subject:"Internet"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Web-Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
United States
Brand management
Brand
Internet
Internet marketing
312
Online-Marketing
312
Social Web
186
Social web
186
Consumer behaviour
184
Konsumentenverhalten
184
Markenführung
83
Social media
72
Viral marketing
72
Virales Marketing
72
Online retailing
68
Online-Handel
68
Beziehungsmarketing
65
Relationship marketing
65
Brand image
50
Markenimage
50
Advertising effects
49
Werbewirkung
49
Advertising
40
Werbung
38
E-commerce
35
Electronic Commerce
35
Markenartikel
34
Customer integration
29
Kundenintegration
29
Luxury goods
27
Luxusgüter
27
Marketing management
24
Marketingmanagement
24
Social network
17
Soziales Netzwerk
17
Social media marketing
15
Website
15
Confidence
12
Customer satisfaction
12
Digital marketing
12
Einzelhandel
12
more ...
less ...
Online availability
All
Undetermined
93
Type of publication
All
Article
102
Type of publication (narrower categories)
All
Article in journal
102
Aufsatz in Zeitschrift
102
Language
All
English
102
Author
All
Filieri, Raffaele
5
Ko, Eunju
5
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Yoon, Sukki
3
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Chen, Qimei
2
Choi, Yung Kyun
2
Dessart, Laurence
2
Gorton, Matthew
2
Hajli, Nick
2
Kim, Juran
2
Liu, Ran
2
Milne, George R.
2
Morgan-Thomas, Anna
2
Rana, Nripendra P.
2
Richard, Marie-Odile
2
Swani, Kunal
2
Torres, Pedro M.
2
Veloutsou, Cleopatra
2
Wang, Shuman
2
Abosag, Ibrahim
1
Alavi, Sascha
1
Alcañiz, Mariano
1
Alden, Dana
1
Aloini, Davide
1
Ammi, Chantal
1
Andrade, Victoria
1
André, Ana Raquel
1
Arruda, Carolina
1
Azar, Salim L.
1
Baalbaki, Sally
1
Baker, Thomas L.
1
Bala, Pradip Kumar
1
Baldus, Brian J.
1
Barnes, Stuart J.
1
Barreda, Albert A.
1
Baudier, Patricia
1
more ...
less ...
Published in...
All
Journal of business research : JBR
International journal of internet marketing and advertising : IJIMA
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
51
The journal of product & brand management
49
Journal of retailing and consumer services
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of advertising research
34
The journal of brand management : an international journal
34
Journal of marketing communications
32
International journal of electronic marketing and retailing : IJEMR
30
Journal of promotion management : innovations in planning and applied research
29
Journal of internet commerce
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
International journal of advertising : the review of marketing communications
24
SpringerLink / Bücher
24
Business horizons
22
Journal of promotion management : JPM
22
Information systems research : ISR
21
Marketing intelligence & planning
21
International journal of advertising : the quarterly review of marketing communications
18
International journal of e-business research : an official publication of the Information Resources Management Association
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of management information systems : JMIS
16
Tourism management : research, policies, practice
16
Cogent business & management
15
Journal of marketing
15
Psychology & marketing
15
Springer eBook Collection
15
Journal of marketing management : MM
14
Electronic commerce research
13
European journal of marketing : EJM
13
International journal of technology marketing : IJTMkt
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
Journal of strategic marketing
13
Journal of travel and tourism marketing
13
Asia Pacific journal of marketing and logistics
12
Industrial marketing management : the international journal for industrial and high-tech firms
12
International journal of hospitality management
12
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
more ...
less ...
Source
All
ECONIS (ZBW)
102
Showing
1
-
10
of
102
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
2
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
3
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
4
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
5
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
6
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
7
Transitional space and new forms of value co-creation in online brand communities
Skandalis, Alexandros
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490637
Saved in:
8
"Riding out the pandemic" : the role of brand message appeals on social media in shaping consumer responses
Kaushik, Kapil
;
Mishra, Abhishek
;
Cyr, Dianne J.
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490775
Saved in:
9
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
10
Impact of advertising on users' perceptions regarding the Internet of Things
Baudier, Patricia
;
Ammi, Chantal
;
Hikkerova, Lubica
- In:
Journal of business research : JBR
141
(
2022
),
pp. 355-366
Persistent link: https://www.econbiz.de/10013167977
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->