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subject:"United States"
~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
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Search: subject_exact:"Sozio-Marketing"
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United States
Consumer behaviour
Social Marketing
37
Social marketing
37
Konsumentenverhalten
17
Advertising effects
9
Werbewirkung
9
Nonprofit marketing
7
Nonprofit-Marketing
7
Advertising
6
Jugendliche
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Werbung
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Youth
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Alcohol consumption
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Alkoholkonsum
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Body weight
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Gesundheitsvorsorge
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Rauchen
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Smoking
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Eating habit
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Ernährungsverhalten
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Gemeinnützige Organisation
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Markenimage
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Marketing
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Marketing management
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Marketingmanagement
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Russell-Bennett, Rebekah
2
Anastasia, Trena
1
Babin, Barry J.
1
Birau, Mia M.
1
Bui, M̃y
1
Cheok, Adrian D.
1
Ciorciari, Joseph
1
Cooper, Paul
1
Cotte, June
1
Cowart, Kelly
1
Crockett, David
1
Davis, Brennan
1
Dibb, Sally
1
Downey, Hilary
1
Drennan, Judy
1
Faure, Corinne
1
Firat, A. Fuat
1
Freeman, Dan
1
Fry, Marie-Louise
1
Gallegos, Danielle
1
Gopaldas, Ahir
1
Gordon, Ross
1
Gountas, John
1
Gountas, Sandra
1
Hasan, Syed Fazal E.
1
Iacobucci, Dawn
1
Ivens, Bjoern S.
1
Kemp, Elyria
1
Koppenhafer, Leslie
1
Krey, Nina
1
Lee, Seungae
1
Liu, Richie L.
1
Magee, Christopher
1
Mason, Marlys J.
1
Meneses, Gonzalo Díaz
1
Minton, Elizabeth A.
1
Mulcahy, Rory
1
Mulder, Mark
1
Ozanne, Julie L.
1
Parkinson, Joy
1
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Journal of business research : JBR
International review on public and non-profit marketing
17
Health marketing quarterly
15
International journal of nonprofit and voluntary sector marketing
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of nonprofit & public sector marketing
14
International journal of nonprofit & voluntary sector marketing
11
Journal of marketing for higher education
10
Journal of marketing management : MM
10
Working paper / National Bureau of Economic Research, Inc.
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
8
Psychology & marketing
8
Journal of social marketing : JSOCM
7
Journal of marketing communications
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Australasian marketing journal
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer behaviour : an international research review
5
Journal of marketing
5
The Routledge companion to nonprofit marketing
5
European journal of marketing : EJM
4
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
4
Journal of advertising research
4
Nonprofit marketing : sectoral applications
4
Journal of business ethics : JOBE
3
Journal of current issues and research in advertising : JCIRA
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of philanthropy and marketing
3
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
3
NBER Working Paper
3
NBER working paper series
3
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
3
Qualitative market research : an international journal
3
The Jossey-Bass handbook of nonprofit leadership and management
3
The evolution of nonprofit marketing
3
The journal of brand management : an international journal
3
Young consumers : insight and ideas for responsible marketers
3
Applied economic perspectives and policy
2
CESifo working papers
2
Contemporary research in e-branding
2
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ECONIS (ZBW)
19
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1
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
2
Designing gamified apps for sustainable consumption : a field study
Mulcahy, Rory
;
Russell-Bennett, Rebekah
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
106
(
2020
),
pp. 377-387
Persistent link: https://www.econbiz.de/10012158382
Saved in:
3
Promoting consumer well-being : examining emotion regulation strategies in social advertising messages
Kemp, Elyria
;
Cowart, Kelly
;
Bui, M̃y
- In:
Journal of business research : JBR
112
(
2020
),
pp. 200-209
Persistent link: https://www.econbiz.de/10012230577
Saved in:
4
Diving in together or toes in the water : the interplay of community and nonprofit engagement in poverty alleviation
Weaver, Todd
;
Mulder, Mark
;
Koppenhafer, Leslie
;
Scott, …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 431-440
Persistent link: https://www.econbiz.de/10012023983
Saved in:
5
Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages
Gountas, John
;
Gountas, Sandra
;
Ciorciari, Joseph
; …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 121-135
Persistent link: https://www.econbiz.de/10012128491
Saved in:
6
Intrinsic versus extrinsic goals : the role of self-construal in understanding consumer response to goal framing in social marketing
Lee, Seungae
;
Pounders, Kathrynn R.
- In:
Journal of business research : JBR
94
(
2019
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011947323
Saved in:
7
Empirically testing the concept of value-in-behavior and its relevance for social marketing
Gordon, Ross
;
Dibb, Sally
;
Magee, Christopher
;
Cooper, Paul
- In:
Journal of business research : JBR
82
(
2018
),
pp. 56-67
Persistent link: https://www.econbiz.de/10011771757
Saved in:
8
It is easy to do the right thing : avoiding the backfiring effects of advertisements that blame consumers for waste
Birau, Mia M.
;
Faure, Corinne
- In:
Journal of business research : JBR
87
(
2018
),
pp. 102-117
Persistent link: https://www.econbiz.de/10011866556
Saved in:
9
Changing the influence of portion size on consumer behavior via imagined consumption
Petit, Olivia
;
Spence, Charles
;
Woods, Andy T.
;
Cheok, …
- In:
Journal of business research : JBR
75
(
2017
),
pp. 240-248
Persistent link: https://www.econbiz.de/10011699873
Saved in:
10
Transforming beyond self : fluidity of parent identity in family decision-making
Parkinson, Joy
;
Gallegos, Danielle
;
Russell-Bennett, Rebekah
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 110-119
Persistent link: https://www.econbiz.de/10011417116
Saved in:
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