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subject:"United States"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Communication"
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Search: subject_exact:"Viral marketing"
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United States
Communication
Viral marketing
19
Virales Marketing
19
Consumer behaviour
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8
Social web
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word of mouth
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self-expression
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
International journal of hospitality management
9
Journal of business research : JBR
8
Journal of advertising research
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing theory and practice
6
Journal of travel and tourism marketing
6
Psychology & marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
Journal of retailing and consumer services
4
MSI reports : working paper series
4
Tourism management : research, policies, practice
4
International journal of internet marketing and advertising : IJIMA
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of electronic commerce research : JECR
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of internet commerce
3
Journal of marketing research : JMR
3
Journal of service management
3
Journal of service research : JSR
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of services marketing
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Connected marketing : the viral, buzz and word of mouth revolution
2
Corporate communications : an international journal
2
Decision sciences : DS
2
Electronic commerce research
2
Information systems research : ISR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of contemporary hospitality management
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of consumer research : JCR ; an interdisciplinary journal
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ECONIS (ZBW)
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1
Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
Saved in:
2
Self-expression cues in product rating distributions : when people prefer polarizing products
Rozenkrants, Bella
;
Wheeler, S. Christian
;
Shiv, Baba
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 759-777
Persistent link: https://www.econbiz.de/10011780582
Saved in:
3
How content acquisition method affects word of mouth
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
Saved in:
4
Things fall apart : the dynamics of brand audience dissipation
Parmentier, Marie-Agnès
;
Fischer, Eileen
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1228-1251
Persistent link: https://www.econbiz.de/10010490126
Saved in:
5
Communication channels and word of mouth : how the medium shapes the message
Berger, Jonah
;
Iyengar, Raghuram
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
3
,
pp. 567-579
Persistent link: https://www.econbiz.de/10010202688
Saved in:
6
Some things are better left unsaid : how word of mouth influences the storyteller
Moore, Sarah G.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
6
,
pp. 1140-1154
Persistent link: https://www.econbiz.de/10009540242
Saved in:
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