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subject:"United States"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Confidence"
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Confidence
Viral marketing
19
Virales Marketing
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Consumer behaviour
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Konsumentenverhalten
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Social Web
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Social web
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word of mouth
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Brand image
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Personality psychology
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self-expression
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
International journal of hospitality management
15
Journal of business research : JBR
14
Journal of retailing and consumer services
11
Journal of travel and tourism marketing
10
Tourism management : research, policies, practice
9
Journal of internet commerce
8
International journal of electronic marketing and retailing : IJEMR
7
Journal of marketing communications
7
Psychology & marketing
7
International journal of contemporary hospitality management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Asia Pacific journal of marketing and logistics
5
International journal of internet marketing and advertising : IJIMA
5
Journal of advertising research
5
Journal of hospitality marketing & management
5
Journal of marketing theory and practice
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
The international review of retail, distribution and consumer research
5
The journal of services marketing
5
Cogent business & management
4
Information systems research : ISR
4
MSI reports : working paper series
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Business horizons
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the review of marketing communications
3
International journal of business information systems : IJBIS
3
International journal of consumer studies
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of services technology and management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of international consumer marketing
3
Journal of marketing research : JMR
3
Journal of marketing theory and practice : JMTP
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of service research : JSR
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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1
Self-expression cues in product rating distributions : when people prefer polarizing products
Rozenkrants, Bella
;
Wheeler, S. Christian
;
Shiv, Baba
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 759-777
Persistent link: https://www.econbiz.de/10011780582
Saved in:
2
When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant
;
Gershoff, Andrew D.
;
Wooten, David B.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
Saved in:
3
Things fall apart : the dynamics of brand audience dissipation
Parmentier, Marie-Agnès
;
Fischer, Eileen
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1228-1251
Persistent link: https://www.econbiz.de/10010490126
Saved in:
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