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subject:"United States"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Produktqualität"
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Search: subject_exact:"Viral marketing"
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Produktqualität
Viral marketing
19
Virales Marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
International journal of hospitality management
10
Journal of business research : JBR
9
Journal of retailing and consumer services
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Information systems research : ISR
5
Journal of advertising research
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Journal of marketing communications
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Journal of marketing theory and practice
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Journal of travel and tourism marketing
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Journal of marketing theory and practice : JMTP
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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MSI reports : working paper series
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International journal of electronic marketing and retailing : IJEMR
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International journal of industrial organization
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer behaviour : an international research review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of electronic commerce research : JECR
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing research : JMR
3
Journal of service research : JSR
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Marketing letters : a journal of research in marketing
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The international review of retail, distribution and consumer research
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The journal of services marketing
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Tourism management : research, policies, practice
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Working papers / Harvard Business School, Division of Research
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Business horizons
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Cogent business & management
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Connected marketing : the viral, buzz and word of mouth revolution
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of business information systems : IJBIS
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International journal of contemporary hospitality management
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International journal of electronic commerce : IJEC
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1
Self-expression cues in product rating distributions : when people prefer polarizing products
Rozenkrants, Bella
;
Wheeler, S. Christian
;
Shiv, Baba
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 759-777
Persistent link: https://www.econbiz.de/10011780582
Saved in:
2
Imperfect progress : an objective quality assessment of the role of user reviews in consumer decision making, a commentary on de Langhe, Fernbach, and Lichtenstein
Simonson, Itamar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 840-845
Persistent link: https://www.econbiz.de/10011489769
Saved in:
3
Things fall apart : the dynamics of brand audience dissipation
Parmentier, Marie-Agnès
;
Fischer, Eileen
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1228-1251
Persistent link: https://www.econbiz.de/10010490126
Saved in:
4
We'll be honest, this won't be the best article you’ll ever read : the use of dispreferred markers in word-of-mouth communication
Hamilton, Ryan
;
Vohs, Kathleen D.
;
McGill, Ann L.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 197-212
Persistent link: https://www.econbiz.de/10010380992
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