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subject:"United States"
~isPartOf:"Journal of internet commerce"
~subject:"Digitalisierung"
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United States
Digitalisierung
Internet marketing
76
Online-Marketing
76
Consumer behaviour
50
Konsumentenverhalten
50
Social Web
39
Social web
39
Online retailing
19
Online-Handel
19
Viral marketing
19
Virales Marketing
19
E-commerce
18
Electronic Commerce
18
Beziehungsmarketing
16
Relationship marketing
16
Website
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Brand management
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Markenführung
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social media
14
Advertising effects
11
Internet
11
Werbewirkung
11
Confidence
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Vertrauen
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Advertising
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Marketing management
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Marketingmanagement
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Markenimage
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marketing
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trust
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Aiken, K. Damon
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Aslam, Wajeeha
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Baldus, Brian J.
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Chaiy, Seoil
1
Farhat, Kashif
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Lee, Sungho
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Little, Michael W.
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Mokhtar, Sany Sanuri Mohd
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Journal of internet commerce
Journal of advertising research
25
Journal of business research : JBR
15
International journal of internet marketing and advertising : IJIMA
14
Springer eBook Collection
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
International journal of electronic marketing and retailing : IJEMR
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of travel and tourism marketing
9
Business horizons
8
Journal of advertising : official publication of the American Academy of Advertising
8
Springer Proceedings in Business and Economics
8
Discussion papers / CEPR
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of retailing and consumer services
7
Technological forecasting & social change : an international journal
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing communications
6
MIT sloan management review
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Cases on strategic social media utilization in the nonprofit sector
5
Information systems research : ISR
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Internet advertising : theory and research
5
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing
5
NBER working paper series
5
Cogent business & management
4
Electronic commerce research
4
International journal of advertising : the review of marketing communications
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International journal of technology marketing : IJTMkt
4
Journal of electronic commerce research : JECR
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of marketing theory and practice : JMTP
4
Journal of the Academy of Marketing Science
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Premier reference source
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ECONIS (ZBW)
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1
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
2
Insight generation with marketing research online communities (MROCs)
Baldus, Brian J.
- In:
Journal of internet commerce
14
(
2015
)
4
,
pp. 476-491
Persistent link: https://www.econbiz.de/10011432519
Saved in:
3
"Made in" versus "shipped from" : country-of-delivery-origin effects and the role of perceived risk
Shin, Sohyoun
;
Lee, Sungho
;
Aiken, K. Damon
;
Chaiy, Seoil
- In:
Journal of internet commerce
11
(
2012
)
1/4
,
pp. 187-207
Persistent link: https://www.econbiz.de/10009703939
Saved in:
4
Online gambling: murky legal status and vulnerable socio-economic environment pose public policy challenges
Wijnholds, Heiko de B.
;
Little, Michael W.
- In:
Journal of internet commerce
6
(
2007
)
1
,
pp. 119-138
Persistent link: https://www.econbiz.de/10003492712
Saved in:
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