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subject:"United States"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~subject:"Markenimage"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Journal of business research : JBR
52
Journal of marketing
29
European journal of marketing : EJM
25
Industrial marketing management : the international journal for industrial and high-tech firms
23
The journal of product & brand management
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The journal of brand management : an international journal
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Journal of marketing communications
19
Journal of marketing management : MM
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Journal of the Academy of Marketing Science
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of strategic marketing
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Journal of advertising research
10
Marketing intelligence & planning
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The journal of business & industrial marketing
10
The journal of consumer marketing
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Harvard business review : HBR
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Journal of marketing theory and practice
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Journal of global marketing
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AMS review : official publication of the Academy of Marketing Science
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Cogent business & management
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International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Journal of business ethics : JOBE
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of retailing and consumer services
7
MSI reports : working paper series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
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Series / American Marketing Association
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American journal of agricultural economics
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Australasian marketing journal
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When the commons call "enough", does marketing have an answer?
Duffy, Sarah
;
Layton, Roger A.
;
Dwyer, Larry M.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 268-285
Persistent link: https://www.econbiz.de/10011750547
Saved in:
2
The unintended consequences of the countercultural movement of the 1960s : what’s marketing got to do with it?
Stinerock, Robert
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
2
,
pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
Saved in:
3
The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
Saved in:
4
Comparative advertising wars : an historical analysis of their causes and consequences
Beard, Fred
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
3
,
pp. 270-286
Persistent link: https://www.econbiz.de/10008650944
Saved in:
5
Exploring the pinnacle of human virtues as a central link from micromarketing to macromarketing
Mick, David Glen
;
Batemen, Thomas S.
;
Lutz, Richard J.
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
2
,
pp. 98-118
Persistent link: https://www.econbiz.de/10003861821
Saved in:
6
An open source, controversies-based macromarketing chapter : an initial step toward a free online macromarketing course?
Shapiro, Stanley J.
- In:
Journal of macromarketing : examining the interactions …
28
(
2008
)
4
,
pp. 426-428
Persistent link: https://www.econbiz.de/10003784287
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