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subject:"United States"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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United States
Internet marketing
76
Online-Marketing
76
Consumer behaviour
53
Konsumentenverhalten
53
Social Web
52
Social web
52
Advertising effects
38
Werbewirkung
38
Advertising
33
Werbung
33
Brand management
27
Markenführung
27
social media
20
Beziehungsmarketing
16
Relationship marketing
16
Brand image
14
Markenimage
14
Viral marketing
14
Virales Marketing
14
Facebook
7
Brand
6
Markenartikel
6
purchase intention
6
Celebrity endorsement
5
Celebrity-Werbung
5
Instagram
5
Marketing management
5
Marketingmanagement
5
Mobile communications
5
Mobilkommunikation
5
advertising
5
social media marketing
5
Customer integration
4
Kundenintegration
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Mobile Marketing
4
Mobile marketing
4
Online retailing
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Online-Handel
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celebrity endorsement
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Beard, Fred K.
1
Feng, Yang
1
Laurie, Sally
1
Mortimer, Kathleen
1
Xie, Quan
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Xue, Fei
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Zhou, Lijie
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Journal of promotion management : innovations in planning and applied research
Journal of advertising research
23
International journal of internet marketing and advertising : IJIMA
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of electronic marketing and retailing : IJEMR
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of travel and tourism marketing
6
MIT sloan management review
6
Cases on strategic social media utilization in the nonprofit sector
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
Internet advertising : theory and research
5
Journal of business research : JBR
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
NBER working paper series
5
Business horizons
4
Information systems research : ISR
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
The Routledge companion to advertising and promotional culture
4
The journal of consumer marketing
4
Working paper / National Bureau of Economic Research, Inc.
4
Advertising, promotion, and new media
3
Health marketing quarterly
3
Journal of current issues and research in advertising : JCIRA
3
Journal of internet commerce
3
Journal of marketing communications
3
Journal of marketing theory and practice : JMTP
3
Journal of promotion management : JPM
3
The journal of product & brand management
3
American economic journal : a journal of the American Economic Association
2
American economic review
2
CESifo working papers
2
Connected marketing : the viral, buzz and word of mouth revolution
2
Contemporary research in e-marketing ; 2
2
Crowdfunding : the corporate era
2
Discussion paper / Centre for Economic Policy Research
2
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ECONIS (ZBW)
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1
Social information in Facebook news feed ads : effects of personal relevance and brand familiarity
Xue, Fei
;
Zhou, Lijie
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 570-588
Persistent link: https://www.econbiz.de/10012179045
Saved in:
2
Has advertising lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
3
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
Saved in:
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